THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 15th Annual Shorty Awards

Mansy

Bronze Honor in Storytelling

Audience Honor in Storytelling

Objectives

Mansy creates a safe space to decipher complicated politics and social challenges, post Arab Spring. The non-narrative element leaves the interpretation to our audiences and, sometimes, takes aim at the governments, thieves, corporations and ‘influencers’ seeking to manipulate people through the media.

Strategy and Execution

Mansy is an animated character created by Al Jazeera Arabic Net to keep pace with the lived realities of young Arabs. Part social commentary, part news, the viral videos give representation to the marginalized and poor, and those deprived of the power to meaningfully participate in top-down patriarchal societies. Through short, viral videos (usually one minute or less), Mansy seeks to cut through the fray of verbal commentary to create a non-narrated space where Arab youth may discover their voice.

Our main objective with Mansy is to create a safe space to decipher complicated politics and social challenges, post Arab Spring. The non-narrative element leaves the interpretation to our audiences and, sometimes, takes aim at the governments, thieves, corporations and ‘influencers’ seeking to manipulate people through the media.

The chief innovation of Mansy is to open a space for people to think critically. If viewers walk away from our videos having talked about and shared them, then our mission has been achieved.

Viral numbers across our Arabic Net social platforms and comments from our hundreds of thousands of followers have confirmed we are on the right track.

Results

Media

Video for Mansy

Entrant Company / Organization Name

Arabic Net, AJ Digital

Links

Entry Credits