THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 2nd Annual Shorty Social Good Awards

Sportsman Channel's HUNT.FISH.FEED

Finalist in Poverty & Hunger

Objectives

Sportsman Channel's HUNT.FISH.FEED program is celebrating its 10th Anniversary providing underutilized food sources - game meat and fish - harvested and donated by hunters and fishers across the United States.

My objective in nominating the HFF this program is to continue to call attention to the problem of hunger and homelessness in the United States and highlight a group of people and an industry - often misunderstood - that is trying to enact a solution to this problem.

Strategy and Execution

Sportsman Channel's HUNT.FISH.FEED program began 2017 off by celebrating its 10-year anniversary of helping people in need. During the past decade, the network has served more than 30,000 meals and donated 12,000 pounds of game meat and fish to shelters in cities large and small across the United States. Now, the network's HUNT.FISH.FEED program is rolling out its 2017 tour with its cable/satellite operating partners nationwide. The tour brings awareness to the still-existing struggle with hunger in the United Sates, as well as shines a light about how sportsmen and women's contributions of game meat and fish help contribute to solve the problem.

HUNT.FISH.FEED, created by Sportsman Channel, is a unique outreach program that taps an underutilized food source—game meat and fish donated by sportsmen and women—to feed men, women and children struggling with hunger across America. An average deer will dress down to roughly 70 pounds of meat, which can feed nearly 150 people in need.

Executive Chef and Sportsman Channel host, Scott Leysath, along with volunteers gathered from each partnering location, lead and prepare meals. Local sportsmen and women donate the meat or fish from their harvests for each meal and Outdoor Sportsman Group fills in the remainder to make a complete and nutritious meal. Leysath has been working with Sportsman Channel and the HUNT.FISH.FEED program since its inception in 2007.

Results

Since 2007, Sportsman Channel has visited more than 50 cities with its HUNT.FISH.FEED program, targeting those with some of the highest homeless populations, including: New York City, Los Angeles, Detroit, Denver, Orange County, Las Vegas, Houston and Washington, D.C. The HFF program has served more than 30,000 meals from more than 12,000 pounds of donated game meat and fish to shelters and engaged thousands of volunteers in cities large and small across the United States.

Media

Video for Sportsman Channel's HUNT.FISH.FEED

Entrant Company / Organization Name

Outdoor Sportsman Group (Outdoor Channel, Sportsman Channel, World Fishing Network)

Link

Entry Credits