THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 4th Annual Shorty Awards

Facebook.com/MTV

Entered in Facebook Brand Presence

Objectives

MTV is currently ranked the #5 brand on Facebook with over 30 million ‘likes,’ and it is the 2nd most-liked entertainment brand on Facebook right behind Disney. A source for exclusive music and show content, MTV’s brand page has incredible levels of engagement – despite not being the largest brand page on Facebook, MTV's viral content offering generates more impressions than any other brand page, doubling those of second-place holder YouTube. MTV was also named second in overall audience engagement quality.

Strategy and Execution

http://fanpagelist.com/category/brands/view/list/sort/fans/ http://www.ignitesocialmedia.com/facebook-marketing/how-mtv-generated-12m-worth-of-exposure-using-facebook-wall-posts/ http://adage.com/article/digital/brands-top-relationship-quality-facebook/231853/

Media

Link