THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content
From the 6th Annual Shorty Awards

Perfect Pop by Pop Secret

Entered in Food & Beverage, Branded Mobile App

Objectives

Sadly, 1 in 3 bags of popcorn winds up burnt. So, to help popcorn poppers everywhere, we created Perfect Pop. It helps make sure every single bag of Pop Secret is a perfect bag of Pop Secret. Open the app on your iPhone® and place it near (not on or in, please) your home or office microwave. Perfect Pop listens to the pops, waiting for the precise moment to let you know when your popcorn is perfect. Go, technology!The Perfect Pop App solved the age-old problem of people burning their microwave popcorn by listening to kernel popping frequency and alerting people when the popcorn is done.

Strategy and Execution

https://itunes.apple.com/us/app/perfect-popcorn/id635495757?ls=1&mt=8 http://www.popsecretlabs.com/post/51739708615/perfect-pop http://www.youtube.com/watch?v=VYQQtCD1VP4

Media

Entrant Company / Organization Name

Deutsch LA

Link

Entry Credits