THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 9th Annual Shorty Awards

Behind The Book Web Show

Entered in Sports

Objectives

MGM Resorts International launched a first-ever weekly Facebook video series that provided an insider's look at sports betting in Las Vegas. @beatingthebook podcast host Gill Alexander and MGM Resorts Vice President of Race & Sports Jay Rood came together each week for 22 weeks and chatted betting lines, sports news updates and "bookie" lingo to help educate current and future guests of sports betting on the Vegas Strip while sharing a few laughs.

Objectives:

Strategy and Execution

Results

- Sold out VIP sports book seating for the season!

- Incredible Reach of: 9,244,934

- Video Views: 2,118,412 Million

- Total engagements: 935,000

- Increase in page likes: 2.6% increase in Facebook followers over the NFL season

Media

Video for Behind The Book Web Show

Entrant Company / Organization Name

MGM Resorts International

Links

Entry Credits