THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 9th Annual Shorty Awards

Retrofit

Entered in Health & Fitness

Objectives

The goal of Retrofit's social media presence is to be a source of expert knowledge, motivation and encouragement for individuals, employers and partners in the health and fitness space. We have identified the following social networking sites to implement our social media strategy; Twitter, Facebook, Instagram, Pinterest and LinkedIn. In a bid to transform lives, workplaces and communities, our content should offer holistic advice on nutrition, exercise, mindset and business solutions.

Retrofit believes in making lives, workplaces and communities healthier and has started with it's own employees. We want to showcase the 'Retrofit Way' and highlight that not only do we offer truly personalized weight-management and disease-prevention solutions to our customers, but that our employees embody these values as well.

Strategy and Execution

In line with our dedication to transform lives, our content is a health and fitness resource for individuals, employers and partners. Through regular posting on our suite of social network accounts; Twitter, Facebook, Instagram, Pinterest and LinkedIn, we offer our followers motivational and encouraging expert advice on nutrition, exercise, mindset and business solutions. Our content is carefully selected to be relevant, current and a truly effective resource for those interested in weight-loss and healthy living.

Our Nutrition content includes recipes, healthy food swap ideas, tips for healthy eating at work/on the go/on vacation and advice on how to incorporate healthy eating into holidays and special occasions.

Our Exercise content includes tips on how to incorporate active living into our everyday lives, how to get active at work or on vacation and encouragement and motivation to keep going to reach fitness goals.

Our Mindset content emphasizes the Retrofit value of 'Progress, Not Perfection' and the importance of self-love, acceptance and positivity in our weight-loss journeys. Retrofit teaches people to love themselves.

Our Business-solutions content highlights the rising impact that obesity has on our personal lives, workplaces and communities and showcases the personalized solutions that Retrofit offers to combat this.

Finally, our social network accounts offer insight to 'The Retrofit Way' and showcase how our employees embody our values. Retrofit is a healthy and happy place to work and as such, our content reflects our organization's values.

Results

Retrofit's social media presence truly is a source of expert knowledge, motivation and encouragement for individuals, employers and partners in the health and fitness space. In our bid to transform lives, workplaces and communities, our content offers holistic advice on nutrition, exercise, mindset and business solutions across our suite of social media account; Twitter, Facebook, Instagram, Pinterest and LinkedIn.

Through our carefully selected content we have positioned Retrofit's social media accounts as relevant, current and a truly effective resources for those interested in weight-loss and healthy living.

Retrofit believes in making lives, workplaces and communities healthier and has started with it's own employees. Our social media presence showcases the 'Retrofit Way' and highlights that not only do we offer truly personalized weight-management and disease-prevention solutions to our customers, but that our employees embody these values as well.

Media

Video for Retrofit

Entrant Company / Organization Name

Retrofit

Links

Entry Credits