9th Annual Shorty Awards Categories

Voting & Entries for Influencers, Brands and Organizations are now closed! Stay tuned for finalist announcements.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

The Tendency Day

Entered in Live Events

Objective

The Tendency Day is an annual seminar organized by the Swedish Marketing Confederation.

Strategy

2016 year's theme was about diversity and integration. To spread awareness about the day and illustrate the theme's importance in today's social climate, we created communication in Arabic, Turkish, Thai, Polish and Somali. Five common languages in Sweden.

In targeted Facebook ads in the different languages to communicators with the message "Difficult to understand despite many years working with marketing and communication?", people were encouraged to use Facebook's built-in translation feature to understand the ads. Once the text was translated, the reader was reminded that diversity and inclusion is essential to create strong communication and how language can shut people out. Something that this year's visitors of the Tendency Day would learn all about.

In addition to the Facebook ads, the Tendency Day also received new logos in the different languages.

Results

Due to tough competition from similar marketing events, previous year's events never sold out. By combining an important topic with powerful communication, this year's Tendency Day sold out in less than 24 hours.

Media

Produced by

Det, Swedish Marketing Confederation

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held in April 2017 in NYC and streamed to the public.