@XplodingUnicorn on Twitter, James Breakwell posts “his daily failures as a father” of four girls, and now it’s his social media following that’s exploding. After a front-page BuzzFeed feature landed in April 2016, his Twitter account grew to nearly 700K followers, with no signs of stopping. The “comedy writer and amateur father” often posts ironic tidbits of parental knowledge, or funny interactions between him and his kids, like teaching them to vote for dinner to learn how democracy works—pizza won—and then making tacos instead because, “they don’t live in a swing state.” Now on Snapchat as @James_Breakwell, and with a book deal in the works, the Exploding Unicorn is truly blowing up.