10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The late entry deadline is February 22, 2018

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Retail and E-Commerce

Retail and e-commerce brands, e-commerce platforms and retail publications are eligible for this award. Objectives include exclusive deals to incentive social sharing, engaging existing customers and driving new traffic.

See previous winners and honorees here.
Start an entry in this category
Black Friday Breakup
The BackgroundFrom an inclusive size offering (XXS - 4X) to our nationally acclaimed employee modeled swimsuit campaign, our community takes notice when we show who we are and what we stand for - a retro-inspired fashion brand that is deeply rooted in inclusivity and community. For our Black Friday campaign this year, we wanted to go back to our roots as ...
Finish Line X Migos - Huncho Brons
1. Establish a deeper "family level" association between Finish Line and The Migos2. Drive the consumer connection between Finish Line and the latest and greatest sneakers3. Plug into all platforms and consumer types to extend the brand content Goals:1. Content visibility2. Site Traffic 3. Social community growth4. Deliver culture energy into national sto...
Real People Make a Real Difference
In the 1990s, eBay was a pioneer of ecommerce that empowered anyone with an internet connection to buy and sell goods online. By 2017, ecommerce has become a fact of life, and the new generation of "GenZennials"—a diverse group of Millennials and Gen Z young adults—needed to be reminded of the good that comes from buying and selling on eBay. Given its mas...
Social Selling, Deluxe Edition
Established in 1849 in Dublin, Ireland, Brown Thomas (BT) is synonymous with luxury and sophistication. Now part of Selfridges Group, Brown Thomas stores provide elegant shopping experience through four iconic retail destinations nationwide, with over 70% of all sales in-store generated by returning customers who can enjoy exclusive benefits as part of th...
Stick & Style
The launch of each Kmart Living range is an highly anticipated event. We were tasked with building awareness of Kmart's home style credentials and low prices to prompt a home refresh with Kmart's new August Living range.Objectives: Increase YOY sales by 10%, get customers shopping a 'look' and not just individual products, to increase basket size; and est...
TODAY.com eCommerce
The goal of TODAY's eCommerce work is to leverage the TODAY brand, talent and existing segments (both on air and online) to drive commerce revenue among our dedicated audience. A large project that we took on within our strategy was the creation of a large interactive gift guide. We aimed to drive revenue through affiliate relationships with Amazon and S...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

final Deadline for Brands & Organizations

02 . 22 . 18