THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 2nd Annual Shorty Social Good Awards Best use of a Hashtag

This award honors the most creative and effective use of hashtags across any platform for a specific brand, cause, marketing campaign, product, or service.

See previous winners and honorees here.

Winner

Hashtag
winner
#REDFoodFight to Fight AIDS
Every June, (RED) turns food and drink into a force to fight AIDS with EAT (RED) SAVE LIVES. Led by…

Finalists

Hashtag
finalist
#CanYouHearUsNow
In the 2016 Presidential Election, vocalized anti-Muslim sentiment was at an all-time high. This ca…
Hashtag
finalist
#Unite4TheFight: HRC & PPFA Host Digital Day of Action
We know that we are stronger when we stand united with our coalition partners! That's why we organi…
Hashtag
finalist
#WeAccept
In November 2016, Airbnb publicly acknowledged widespread discrimination on its platform, and deman…
Hashtag
finalist
#weneedmore
In order to compete for the jobs of the future, it's essential for every kid to have access to t…
Hashtag
finalist
NBCUniversal - Share Kindness
In a year when the country was divided by one of the most bitter presidential elections in histo…

Nominees

Hashtag
#BeforetheFlood
21st Century Fox and its subsidiary, National Geographic, partnered in October 2016 to launch a soc…
Hashtag
#DeliveringThanks
Most customers overlook the individuals who provide them services. This lack of acknowledgement is…
Hashtag
#dyakuyutato (#thanksdad)
Father's Day is celebrated in over 40 countries of the world but Ukraine isn't one of them. The rol…
Hashtag
Celebrate your flavors
To celebrate Pride month and support the LGBTQ community.
Hashtag
Celebrity Cruises #BeyondBorders Brand Campaign
Celebrity Cruises believes in Opening up the World. Experiencing new and different places helps us …
Hashtag
Celebrity Cruises #GetOnBoard LGBTQ Initiative
Celebrity Cruises believes in Opening up the World and is committed to our core brand values, inclu…
Hashtag
Tillamook Fill The Plates
In 2016, farmer-owned dairy cooperative, Tillamook, launched #RealFoodSunday–a social media effort …