2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

Best in Social Justice

This award honors a program, project, or initiative that seeks to address and dismantle systemic structural and interpersonal inequities based on race, class, gender, sexual orientation, age, ability status and any intersection(s) thereof.

See previous winners and honorees here.
Start an entry in this category
"My Motto: Veterans Edition"
"My Motto: Veterans Edition" was created in partnership with the national veteran campaign Got Your 6 to honor Asian American veterans for Asian Pacific American Heritage Month (May). Asian Americans are constantly labeled as perpetual foreigners and aren't usually associated with military service, and veterans are often portrayed solely as broken heroes ...
#Revolution
Black Twitter, Instagram, and Facebook users call out cultural appropriation, celebrate moments of black excellence, beauty and talent and show solidarity against racial injustice through the use of the hashtags.The digital series, #Revolution, takes a look at some of the most popular hashtags and their origin stories through personal narratives, includin...
Ask For A Raise
Women do just as much in the workplace, but still make less than men on average. Overall, women make .80 cents for every dollar a white man makes, while Latina and black women, respectively, make .54 and .63 cents (in the US). The Muse, a career building website, while looking into ways to fight this situation, stumbled upon an insight from a study by the...
Brutal Cut
Three million girls in Africa aged 4-12 are at risk of female genital mutilation (FGM) each year.This brutal tradition can cause severe bleeding, infertility and even death, and can have devastating psychological and social consequences. After FGM, girls are often taken out of school and forced into early marriage.International charity ActionAid is workin...
BuzzFeed Queer Prom
Today, for queer-identifying high school seniors, prom can represent an incredibly repressive hurdle in someone's coming-out journey — less "rite of passage" and more just another "night of normativity." What's supposed to be a milestone is instead a stumbling block that further delays self-actualization. Ultimately, this unique challenge facing young peo...
Color Complex
Color Complex is a digital series that explores how people of color around the world struggle for visibility and learn to navigate the prejudices, beauty standards and social hierarchies associated with their skin tone. Our objective with the series was to create conversations around what it means to be Black today through a unique historical and social c...
Make Your Move
In today's modern society, there are still insurmountable societal barriers that prevent people from getting closer to the ones they are attracted to. Be it religion, race, sexuality, gender, rich-poor divide, appearance, age, distance – these barriers are still present even in the most liberal countries. In more conservative African and Southeast Asian s...
Mobile Stü: Black With Blue
In a year marked by racially charged violence and a divisive Presidential campaign, we determined to use our powers for good by creating a rap anthem with unlikely collaborators: police officers and inner city kids.We knew Mike Boston, a rapper who does maintenance (and occasional VO work) at our agency, was already making amazing things happen in city ne...
SMIRNOFF No. 21 "Love Wins" Campaign
SMIRNOFF has supported the LGBTQ community for several decades. In 2017, we were tasked to continue that support and reinforce Smirnoff's advocacy in the LGBTQ community with a focus around PRIDE.The primary objective was to drive awareness of and continue to build upon the SMIRNOFF brand's long history of supporting the LGBTQ community by generating buzz...
The Love Cam
Most Americans agree that people should be treated respectfully and fairly. Yet many people in the United States still report feeling discriminated against. One of the main reasons is because we're actually discriminating unintentionally. We do 98% of our thinking in our subconscious mind, and that's where we collect and store implicit biases.Implicit bia...
This is Everything: Gigi Gorgeous // Transgender Visibility Day Campaign
In support of the YouTube Red original film, This is Everything: Gigi Gorgeous, YouTube and ATTN: built a social media campaign that brought awareness to transgender issues in America and demanded the attention of a young, dynamic audience. In addition to bringing visibility to these current and highly relevant issues, the next goal was to inspire the pow...
Tobacco as a Social Injustice: How truth Empowered Teens to Speak Out Against Industry Profiling
Engaging teens in a conversation about tobacco isn't easy. Somewhere between scare tactics and public health PSAs, their ears have learned to tune out the subject. truth® strives to make the issue relevant to this critical audience by connecting smoking to the things teens care about most – like their friends, pets, the environment, and even social justic...
Unequal
America was founded to be the land of liberty and opportunity. But due to a deep history of racism and oppression, the reality is quite different: America is ripe with racial and class tensions, and is suffering one of the highest income distribution disparities in its entire history. Through short animated videos, Unequal seeks to use existing data sets ...
Upworthy + Comfort Cases
Upworthy's audience consistently engages with feel-good parenting stories, especially when they expand the traditional definition of what it means to be a family.This February, Upworthy's Original Video team found the story of Rob and Reece Scheer, a gay couple who founded a program called Comfort Cases. The organization was inspired by Rob's own difficul...
Upworthy + Verizon - StreetChange
Verizon approached Upworthy to help create and launch a branded-content video to show how mobile technology can be used for good in the world. The story launched on World Day of Social Justice, Feb. 20, 2017. The campaign tapped into the Upworthy Collaborations team's expertise in identifying examples of empathy driving civic engagement. We created a mini...
We Are America
Love Has No Labels was created with the mission to combat bias with love. Our campaigns aredesigned to flood culture with diverse images of love to normalize them, and thereby reduce our implicit bias towards those who are different from us.In its first year, Love Has No Labels demonstrated the power of love to bond two individuals together despite the bi...
Wired Women
Even in 2017, science, technology, engineering and math continue to be dominated by men. While record numbers of women are majoring in these subjects in college, the workforce is a different story: Just 13% of engineers in the US are women, and women make up a mere 26% of those working in computing. Studies show that young women in these fields continue t...
“What if” we looked at social justice differently?
ATTN: is an issues-driven media company. Every day ATTN: produces videos, articles, and commentary to inform people to make a social impact. The goal of this video series is to use humor to make important points of societal stigmas and double standards.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held October 2017 in NYC, Date to be announced shortly.