9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Education

This award honors social media accounts and campaigns created by and for educational institutions, programs and services. Objectives may include promoting enrollment and school spirit, engaging current students and thought leadership.

See previous winners and honorees here.

Finalists

finalist
#RamGrad: Colorado State University Graduation Campaign
Graduation. It's where current students are headed, where past students have been, and where prospective students hope to be. Graduation is what college is all about. Each May, Colorado State University says goodbye to almost 5,000 students as they shake hands, accept their diplomas, and walk across the stage. It's a big deal. Like, a really big...
finalist
audience
AIU Stories
Create an authentic, high-impact message that will break through the modern media clutter as well as help American InterContinental University (AIU) stand out in the online higher-education vertical, in which most brands have moved to similar messaging that makes it hard for consumers to distinguish among the various universities.At AIU, our alu...
finalist
Georgetown Stories
Georgetown University is one of the world's leading academic and research institutions located in Washington, D.C. Georgetown Stories is a multi-media, first-person, video documentary series (video blog) that follows 15 undergraduate students throughout the academic year as they attend Georgetown University.The central goal of the project is to ...
finalist
Major Keys
Since Get Schooled was founded in 2010, it has been part of a broader coalition that has helped to boost American high school graduation rates to a record high 83%. Despite this progress, there is still work to be done: about one in four African American and Latino students will not graduate for high school and about three in four will not ear...
finalist
SNHU Staff Hear How They've Impacted the SNHU Community
The objectives and goals we had in mind when creating this video were centered around high engagement rate and general brand awareness. But more importantly, our objective was about reaching our online students in two very direct ways: 1. By providing them with an opportunity to express who at SNHU they are thankful for and why, and 2. To demons...

Nominees

#CoplineBling
The UD Police Department partnered with the UD Office of Communications and Marketing to create a viral video campaign that would deliver a catchy comedic message with a concise call to action — download the LiveSafe app. "Copline Bling," a parody video of Drake's "Hotline Bling," promoted safety messages including information about downloading the LiveSa...
Dreams take flight at PolyU - #PolyUDream
Do you dare to dream? The Hong Kong Polytechnic University (PolyU) is a place where dreams take flight and become reality. We welcome students and academics to be part of this exciting journey. The aim of this "Dreams take flight at PolyU" campaign is to enhance brand awareness of the University by encouraging our external and internal stakeholders to sha...
GED Grad Day
The GED test has opened doors to better jobs and college programs for more than 20 million graduates since 1942. However, there are still millions of adults without high school diplomas who lack the skills and knowledge to succeed in the 21st century workforce. Reaching and engaging this underserved population is a challenge few initiatives have been able...
The World That You Can Build
The objective of the spot was two-fold: First, to create a feeling of pride and unity across Penn State students, alumni, and faculty. And second, to do so in a way that shifted perception from it being a sports school to a top-tier academic institution.Talking with students and faculty, we uncovered an incredible web of interdisciplinary work responsible...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The 9th Annual Shorty Awards were held April 23, 2017 in NYC and streamed to the public.