9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Insurance

This award honors brands and organizations in the insurance sector who use social and digital media in the most effective and creative ways to create a positive and seamless experience for existing users and gain trust and loyalty from potential users. All insurance brands and organizations are eligible for this award.


Aflac: Leaving Our Duckprints
Aflac, founded more than 60 years ago on the bedrock of ethics, believes companies have a responsibility to make the communities in which we live and work better places. In 2016, Aflac sought to ex...
Dad Insurance For Fearless Dreamers
Demonstrating the relationship between insurance and dreams is at the core of our messaging. This film serves as a thoughtful and emotional metaphor for insurance, showing how a father's careful protec...
Esurance Election Insurance
Esurance announced a new (fake) product called "Election Insurance," as an April Fools' Day prank. The idea behind Election Insurance was simple. Every election we hear thousands of Americans threaten ...
Farmers Flooded House "Dog Diving Competition"
The latest campaign for Farmers Insurance®proves their vast experience by telling unbelievable but true stories of claims they've seen and covered. Our goal is always to increase consideration for Farm...
Here’s to Firsts | Allstate
First steps. First cars. First jobs. People everywhere on social are sharing their big firsts, especially a new audience Allstate was looking to connect with: older millennials. This demographic is goi...
SquareTrade Labs Surf Tests the iPhone 7
Our iPhone surf video featuring Kai Lenny, embodies SquareTrade's creative spin on testing device durability as we continue to push consumer brand-building of SquareTrade breakability. Our goal was to ...


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.