2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 2, 2017

From the 9th Annual Shorty Awards Best in Insurance

This award honors brands and organizations in the insurance sector who use social and digital media in the most effective and creative ways to create a positive and seamless experience for existing users and gain trust and loyalty from potential users. All insurance brands and organizations are eligible for this award.

Finalists

finalist
Aflac: Leaving Our Duckprints
Aflac, founded more than 60 years ago on the bedrock of ethics, believes companies have a responsibility to make the communities in which we live and work better places. In 2016, Aflac sought to expand the reach of our corporate reputation for ethics and philanthropy nationally by reinvigorating an existing social media channel to meet three...
finalist
Dad Insurance For Fearless Dreamers
Demonstrating the relationship between insurance and dreams is at the core of our messaging. This film serves as a thoughtful and emotional metaphor for insurance, showing how a father's careful protection enabled his son to pursue his dream. It's a true-to-life story that highlights the fearless confidence that comes from having just the right ...
finalist
Farmers Flooded House "Dog Diving Competition"
The latest campaign for Farmers Insurance®proves their vast experience by telling unbelievable but true stories of claims they've seen and covered. Our goal is always to increase consideration for Farmers and stay top of mind among our audience, so we had to keep this campaign fresh and relevant in the social and digital space. An opportunity to...
finalist
audience
Here’s to Firsts | Allstate
First steps. First cars. First jobs. People everywhere on social are sharing their big firsts, especially a new audience Allstate was looking to connect with: older millennials. This demographic is going through a lot of life stage changes, from first home to first baby, and they turn to social for advice. Fortunately for us, a lot of those mome...
finalist
SquareTrade Labs Surf Tests the iPhone 7
Our iPhone surf video featuring Kai Lenny, embodies SquareTrade's creative spin on testing device durability as we continue to push consumer brand-building of SquareTrade breakability. Our goal was to continue to build our brand as one that's willing to take risks in order to inform consumers about electronics purchasing decisions and reach an a...

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held October 2017 in NYC, Date to be announced shortly.