9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Sports

Sports teams, athletes, leagues, networks and services are eligible for this award. Objectives include engaging current fans, driving traffic, expanding fanbase and educating viewers and followers.

See previous winners and honorees here.

Finalists

finalist
#FlyTheW: Chicago Cubs are World Series Champions!
The Chicago Cubs are a franchise steeped in tradition. The famous Wrigley Field Marquee welcoming millions of fans each year. The ivy lining the outfield walls. The organist. Day games. The hand-operat...
finalist
Big Ten Network's Minifigures
With the launch of a new Saturday morning pregame football show, BTN Tailgate, in the Fall of 2016, Big Ten Network (BTN) knew it would have to rely on new, custom, innovative, and 'snackable' content ...
finalist
Exceed - Beyond Limits
As a bike manufacturer our planning normally focuses around specific bike model launches. These occur throughout the year. However, we always look to extend the promotional period beyond just the in...
finalist
Orlando United
On June 12th, the City of Orlando changed forever. The Pulse Nightclub shooting shook the city to its core and that included the players and staff of Orlando City SC. When Orlando City SC woke to the n...
finalist
Project Harden
When adidas signed James Harden, basketball's most enigmatic star, interest in his new signature shoe was white-hot. But there was one problem… it wasn't ready yet.Our challenge: Build hype for the Har...
finalist
Team USA - Rio 2016 Olympic Games
Team USA fans around the world engaged with and experienced the Rio 2016 Olympic and Paralympic Games in numbers never seen before, consuming the Games on multiple social media platforms, interacting w...

Nominees

There’s Playoffs In Every Play
With this work, our goal was to promote the importance of the 2016 NFL Playoffs, and in doing so, raise excitement, interest and awareness of the NFL's most exciting time of the year. After a season f...
#CoachMeCowher
Social media's impact on sports television has been huge. Every day, audiences react to their favorite games and studio shows on Facebook, Instagram, Twitter, and Snapchat. Those messages are retweeted...
#ThankYouKobe
Our goal for #ThankYouKobe was to celebrate Kobe Bryant and to encourage fans worldwide to share their favorite memories of the Black Mamba.
Barstool Sports
This year the Chernin Group acquired Barstool Sports. Founder, Dave Portnoy appointed Erika Nardini, formerly the CMO at AOL, as CEO and built a 7 figure office in New York City. The 4,000 square foot...
Behind The Book Web Show
MGM Resorts International launched a first-ever weekly Facebook video series that provided an insider's look at sports betting in Las Vegas. @beatingthebook podcast host Gill Alexander and MGM Resorts ...
Brita. Splash Studio.
A 2013 study in the journal Pediatrics showed nearly 80 percent of the food endorsed by top athletes was "energy dense and nutrient poor," while 93 percent of beverages endorsed got 100 percent of thei...
Capital One's March Madness #RoadToOne Campaign
As a Corporate Champion Partner of NCAA's March Madness tournament, we set out to be the most famous, talked-about brand across the Men's NCAA Basketball Tournament. Our goal was to create an engaging ...
First NFL Team to Engage Fans Through In-Stadium Snapchat
Stadium display boards are constantly evolving to be more than just a highlight machine or call for crowd noise. However, these massive screens now compete for attention with the smartphones fans turn ...
Football is Family
Despite being America's favorite sport for several decades, the NFL is consistently trying to reach a new, young audience to adopt the game. More and more, younger generations are turning away from li...
Jordan Breakfast Club Training Chatbot
In an effort to connect with elite athletes, Jordan Brand took a page from the history books, looking back to when the Chicago Bulls became one of the greatest teams to ever play basketball. The Bulls'...
Mamba Day 2016
How do you say goodbye to one of the greatest athletes of all time? Kobe Bryant's iconic NBA career has garnered an intensely polarized reaction. People love him. Or they hate him. There's no room for ...
Meeting the Moment > Real Madrid Global Champions League Final Campaign
When Real Madrid qualified for its record 11th Champions League final in June 2016 we set out to captivate and unleash our passionate global fan base across the world of social media with only one obje...
Russell Athletic Defends Team Sports With #SettleYourScore
Russell Athletic is a 100-year-old athletic apparel and uniform brand needing a rebirth. Over the last two decades, Russell has lost its market share to large competitors. Unable to match their multi-m...
Spalding 125th Anniversary of Basketball
Spalding and basketball are synonymous, and the game itself had an anniversary coming up. 125 years. The Spalding brand wanted to celebrate the anniversary of basketball and bring attention to the game...
Thursday Night Football on Twitter
The NFL wanted to offer fans a new touchpoint to consume live football, for free, anywhere. Not only did the league recognize the significant increase in mobile usage during TV broadcasts, but also tha...
Vinekings
The Minnesota Vikings partnered with award-winning artist Ian Padgham to create unique content in a variety of mediums throughout the 2016 season. Whether it involved claymation, water color painting, ...
WWE
In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversies continue across WWE's digital media platforms, which operate 24/7.Our WWE Digital and Social Media t...
WWE WrestleMania 32
WWE WrestleMania is the premiere annual event for World Wrestling Entertainment (WWE), bringing hundreds of thousands of the WWE Universe – our worldwide fans – to our host city to celebrate the culmin...
Whistle Sports
Whistle Sports is a global sports media company that is re-imagining sports, together with our partners. With a network of 320 million fans and followers, which is growing by 3.7 million per week on av...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.