9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Entertainment

This award honors the social media efforts supporting the music, film, theater and all other facets of the entertainment industry. All segments of the entertainment industry are eligible for this award.

See previous winners and honorees here.

Finalists

finalist
#NetflixSwap
In September 2015 Netflix was launched in France. Since then, its community and Netflix 'Original Series' have continuously increased in number and in popularity. French people are fans of Netflix as m...
finalist
Call of Duty®: Infinite Warfare - Snapchat Zombies Karaoke
Normally, Call of Duty Zombies is marketed by one gameplay trailer that shows the best moments of the game. However, those trailers only appeal to a hardcore audience, most of whom are already fans. Ou...
finalist
Deadpool’s Global Domination
Deadpool electrified a genre, shocked Hollywood, and broke box office, Digital and Blu-ray/DVD records, but the Home Entertainment success of Deadpool is thanks to imaginative original content that was...
finalist
John Wick 2
Having avenged his dog and won over audiences in his successful first run, John Wick returned bigger, badder, and better than ever. Our goal was to expand on the success of the first film by building o...
finalist
RINGS - TV Store Prank
The objective was to create an entertaining and highly sharable video to get people excited about the return of the scary THE RING franchise. The purpose of the video was also to generate earned media ...
finalist
storybooth.com
storybooth is an innovative new animated storytelling platform that collects real stories from young people in their own words, animates the best of them, and publishes them on our YouTube channel, web...

Nominees

"She Loves Me" Live Stream
In 2015, producers Bonnie Comley and Stewart F. Lane launched BroadwayHD on a mission to promote and preserve live theater and extend its reach to theater lovers around the world. With that goal in mi...
2016 MTV EMA
Every year, the MTV EMA is the world's biggest night in music, and our multi-platform strategy strives to make it the biggest EVERYWHERE. Our 2016 digital and social campaign set out to engage our wor...
Doctor Who
The real stars of Doctor Who are Whovians– the fans of the show who always surprise and inspire us with their endless creativity, love for the show, and love for each other. Whovians make their presenc...
Hulu Hunk O'Lanterns
Lots of people love the shows on Hulu, but few people feel the same way about the brand. We needed to change people's perception. We had to show people that Hulu is a fellow TV fan, capable of making t...
JASON BOURNE - REMEMBER EVERYTHING
To celebrate the launch of the sequel of the original Jason Bourne trilogy, in theaters on July 29th 2016, NBCUniversal wanted to challenge its US fans to dive into their own life and compete with thei...
London Has Fallen Influencer Activation
To maximize buzz and awareness around the theatrical release of London Has Fallen among thrill-seeking males, ages 18-34.
Nashville Unplugged: Go Write Me
We believe entertainment is a fundamental human need, and nowhere is entertainment more spectacular than at MGM Resorts International.In 2016, Nashville Unplugged: The Story Behind the Song launched in...
Orphan Black
2016 marked a momentous year for Orphan Black fans with a 4th Season, an announcement that Season 5 would be the last for the series, and Tatiana Maslany winning a much deserved Emmy.For the past 4 yea...
Star Trek: 50 Trekkin' Years
Lots of people love the shows on Hulu, but few people feel the same way about the brand. We needed to change people's perception. We had to show people that Hulu is a fellow TV, capable of making the v...
Swiss Army Man "Meet Your Best Friend Manny"
Swiss Army Man is more than a film about a farting corpse, it's a coming-of-age film about friendship, imagination and heart. Working with A24, we created a campaign around these themes by inviting aud...
The Hunt
Created by the same producers as the groundbreaking Planet Earth Series, The Hunt exposed viewers to a stunning new world, and the greatest drama in the world, exploring the relationship between predat...
Voltron
Bringing a fan favorite to life, especially one that debuted over thirty years ago, is never an easy task. Netflix and Dreamworks TV's co-venture set out to accomplish precisely that with Voltron: Lege...
WWE
In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversies continue across WWE's digital media platforms, which operate 24/7.Our WWE Digital and Social Media t...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.