9th Annual Shorty Awards Categories

Voting & Entries for Influencers, Brands and Organizations are now closed! Stay tuned for finalist announcements.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Finance Apps

This award honors mobile sites and apps that provide finance news, services, and information.
Bloomberg's Global Business App
Bloomberg is the leading global business media company across every platform and every relevant geography. In December, the company launched a new consumer mobile app to further align with its enhanced digital strategy.The new Bloomberg app was launched with the objective of providing the most comprehensive access to global business, finance news and mark...
Kabbage Small Business Loan App
According to a 2016 study, 68% of small businesses in the U.S., Canada, U.K. and Australia are currently using mobile or web-based apps to run their businesses. As a pioneer in technology that supports entrepreneurs, Kabbage prioritized launching a mobile app to establish a new, even more convenient lending experience for small business owners. Nearly 26%...
Keystone Bank Entry
Aside from driving revenues and increasing our customer base, the premise for the development of the Keystone Mobile Banking App was to support the national drive towards a cashless economy as well as to foster financial inclusion among Nigeria's un-banked population. A 2012 survey on Nigeria showed that 34.9 million adults representing 39.7% of the adult...
Sallie Mae Mobile App
Since a major portion of our customers make payments while in school or are repaying their student loans after school, it's a natural step to offer an app that lets them manage and make student loan payments from their Apple® or AndroidTM phones. With the Sallie Mae mobile app, customers can pay their student loans within seconds for anytime, anywhere acc...
Sallie Mae mobile watch app
Since a major portion of our customers make payments while in school or are repaying their student loans after school, it's a natural step to offer an app that lets them manage and make student loan payments from their Apple® or AndroidTM phones. With the Sallie Mae mobile app, customers can pay their student loans within seconds for anytime, anywhere acc...
SallieMae.com Redesign
Two years ago, Sallie Mae underwent a corporate split to focus on its consumer banking business. Since then, we've developed a new brand that focuses on putting the customer first. Since we don't have brick-and-mortar stores, our website is our main storefront. Student lending and paying for college are difficult topics, so we knew our site had to engage...
iRetire ® by BlackRock ® iPad app
Every year, thousands of people visit a financial advisor to plan for retirement. Unfortunately, most people don't understand how the decision they're making with their money today will affect a retirement that may be decades away. BlackRock's goal with the iRetire app was to provide a whole new way for advisors to help their clients close the gap between...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held in April 2017 in NYC and streamed to the public.