2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

From the 9th Annual Shorty Awards Best in Food and Beverage

This awards honors the best use of social media in a marketing campaign by a food and beverage brand. Campaign objectives may include the launch of a new beverage, the opening of a restaurant, the promotion of a sustainable food brand and more.

See previous winners and honorees here.


If applicable, please see our category for Wine, Beer & Spirits.

Finalists

finalist
gold
audience
#SayItWithPepsi Influencer Activation at Walgreens
PepsiCo wanted to be a bigger part of the social conversation this past summer. With limited edition packaging and the #SayItWithPepsi hashtag, the aim of this influencer campaign was to drive engagement and ultimately purchases of the Pepsi Emoji product-line at Walgreens stores. Content created in the campaign was designed to encourage the mil...
finalist
silver
How TAKE5 Remixed the Candy Aisle
With chocolate, peanuts, pretzel, peanut butter, and caramel remixed into one bar, almost anyone who tries a TAKE5 bar, loves it. However, in a crowded candy aisle with competitors that spend 5 to 10 times as much as TAKE5, the candy bar often gets overshadowed. We set out on a mission to relaunch the TAKE5 bar to a millennial target that is tra...
finalist
bronze
Cafe de Colombia - Greatness is Brewing
Café de Colombia, the public-facing arm of the Colombian Coffee Growers Federation, approached Rokkan to lead the brand's first major advertising push in the U.S. since 1989. The purpose of the program would be to introduce 100% Colombian coffee to a new generation of American audiences while subtly re-establishing the iconic Juan Valdez brand a...
finalist
bronze
Geeking Out With Arby's
In September 2015, brand sentiment for Arby's was -8%. Our goal was to not only elevate that historically low number, but to also propel the brand to the forefront of the QSR category — an extremely cluttered space where advertisers were outspending Arby's at an exponential rate. Despite Arby's 50-year legacy, it wasn't part of the cultural conv...
finalist
The Jim Beam Apple Watch
In 2015, Jim Beam released Jim Beam Apple, a flavored line extension that quickly became the most successful line extension in Jim Beam's history, and the No. 2 innovation in the entire spirits industry during 2015. A year later, Jim Beam Apple sales continued to climb steadily, but like any new product, it still faced an awareness deficit compa...

Nominees

Tillamook “Goodbye Big Food, Hello Real Food” Social Launch
Tillamook is an Oregon-based dairy cooperative of farmer-owners, who prioritize quality over profit to make the best cheese, ice cream, yogurt, sour cream and butter. In 2016, they set out to become champions for Real Food. To claim leadership, we needed to position Tillamook as a challenger and antidote to flawed, profit-driven, Big Food corporations. To...
Tillamook: “Fill the Plates”
In 2016, farmer-owned dairy cooperative, Tillamook, launched #RealFoodSunday–a social media effort to get people eating Real Food, at least 1 day a week.After a year of inspiring fans to eat Real Food, we wanted to align with people's natural desire to give back during the holiday season, and empower them to give Real Food to families struggling with hung...
#feelgoods
The objective of the #feelgoods campaign video was to introduce the benefits of a2 milk to an audience already dubious of milk and disrupt the essence of one of the world's most established CPG markets.As an unknown quantity in a crowded market with complex product benefits and the staggering growth of milk alternatives, multiple stories had to be told at...
Dole Packaged Foods - Social Media Content
Social Control teamed up with Dole just as the brand was re-launching as Dole Sunshine. We needed to make sure that our content strategy could stay fluid and adaptable through all of the changes going on at the company, while still engaging with the consumer. Keeping that in mind, we created a strategic approach that revolved around creating quirky, fun, ...
Feats of Wonder Social Campaign
It's been exactly 1454 days since the 2012 London Olympics, and while we've gone about our ordinary lives, Australia's Olympians have embarked on a different kind of journey: Incredible journeys that have been nothing short of Wonderfilled. As an official sponsor of the Australian Olympic team, Oreo wanted to get all Australians behind our athletes and ap...
Follow Your TART
In the crowded world of candy, SweeTARTS sought relevance among millennials. Our challenge was to create an ownable brand identity that would transcend SweeTARTS' reputation as a nostalgic filler candy.To stand out in the confection category, brands try to be as weird as possible. But often it's just weird for the sake of being weird. Without a strong ide...
Fruit Shoot: Made for Adventures
Britvic's Fruit Shoot is the number 1 children's brand in the U.K., but had minimal awareness and market share in the U.S. Zocalo Group and m/six were tasked with introducing the brand to a new audience within an established and competitive marketplace and one that was beginning to have a negative perception of the fruit juice category in general. The bra...
Greggs Christmas
Boost engagement and conversation during Christmas by using the most anticipated product in the Greggs calendar, the Festive Bake, to make Greggs stand out and increase overall sales YOY.
It's OK. It's O Organics®.
Leverage Facebook to increase brand awareness and ad recall for Albertsons Companies' O Organics® private label products available in-store between August 22nd and October 2nd 2016.
Mind Over Munch
Mind Over Munch is a brand dedicated to making living a healthy lifestyle easier and more fun! We're on a mission to redefine health. Forget about the labels, fad diets, and what anyone says is "healthy," and learn to make informed decisions about what is best for YOU! We want to inspire people to take responsibility for their healthy lifestyles and decis...
Pizza Hut & Rooster Teeth Live Events Program
The goals and objectives for the 2016 partnership were to grow Pizza Hut's presence within the gaming community and to encourage social engagement around major tent pole events throughout the year.
Royal Basmati Social Media Content
When we began working with Royal Basmati Rice, they had no established online presence whatsoever. They also wanted us to stress focus on just one product – Basmati rice. Keeping these two challenges in mind, Social Control set out to create an aligned strategy that would engage and educate Royal's mainstream audience while still catering to their core, e...
Ruby Tuesday's "Shy Girl"
The Garden Bar is Ruby Tuesday's differentiator within the competitive casual dining industry, and in 2016, the dining chain ran a 12-week program in 23 Atlanta-area locations to test a revamped Garden Bar. VaynerMedia was tasked with leveraging social media to introduce diners to the revamped Garden Bar. The primary goal was to increase awareness ...
Say it with a Kiss
KISSES has traditionally played a safe place in owning the holiday season, focusing so heavily on the occasion that it now accounts for 70% of its yearly sales. However, the seasonal business became stagnant and household penetration had declined one point each of the last four years.Our research showed that the creative messaging and a TV heavy media str...
Starbucks Brings the #GoldLife to Millions of Customers
In January 2016, Starbucks had one of the best loyalty programs in the world. Eleven million members strong and growing, "My Starbucks Rewards" was touted as industry-leading by media and investors. Then, in February, Starbucks made a surprising announcement: after much consideration, the company would replace the existing loyalty program with a new one, ...
Starbucks Holiday Red Cups Return
In a particularly fragmented holiday season, Starbucks wanted to generate and sustain excitement for this year's red cups, even as holiday shoppers spent more time online, and less time hitting the shops.
Winning the Big Game
Each year since 2014, Pabst Blue Ribbon has participated in the online conversation surrounding Super Bowl. Unlike our competitors, who pay millions of dollars to advertise during the biggest sporting day of the year, Pabst Blue Ribbon challenges traditional advertising efforts with offbeat humor and smart social media. Our goal for 2016 during SB50 was t...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.