This awards honors the best use of social media in a marketing campaign by a food and beverage brand. Campaign objectives may include the launch of a new beverage, the opening of a restaurant, the promotion of a sustainable food brand and more.
Millions of people participate in
The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook,
Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.
The 9th Annual Shorty Awards were held April 23, 2017 in NYC and streamed to the public.