9th Annual Shorty Awards Categories

Voting & Entries for Influencers, Brands and Organizations are now closed! Stay tuned for finalist announcements.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Gamification

This award honors a campaign or social app that best uses gaming elements to increase engagement and virality. Please note that the entry doesn't need to be for a game, it just needs to incorporate gaming mechanics such as points, leader boards, badges, incentives and challenges.

See previous winners and honorees here.
Adobe Photoshop "There's Magic Inside"
Adobe challenged us to drive deeper Photoshop engagement to help support a wider business goal of increasing and retaining creative cloud subscribers. We believe that people who are more highly skilled in a creative product's advanced functionality are more likely to continue subscribing because of their ever-growing ability to bring their creative vision...
Google Escape
Everyone knows Google! However, we do not necessarily apprehend that Google is not just a powerful search engine but that it also offers a full range of mobile products through which we can channel our creativity and curiosity. Google Translate, Google Maps, Google Cardboard, or even Google Photos… The objective was to engage an urban and connected people...
Hostile Takeover
Call of Duty was gearing up to announce their latest installment and new sub-franchise, Infinite Warfare. Our job was two-fold: 1) get fans excited about the announcement, and get them speculating as to what the new game could be about, and 2) as this game narrative was a return to classic good versus evil, we needed to unpack the story narrative for fans...
Legends of the Hidden Temple Instadventure
By introducing new audiences to the mysteries of their upcoming TV movie, Legends of the Hidden Temple, and reconnecting older audiences with elements from the original game show that it was inspired by, Nickelodeon aimed to use a "Choose Your Own Adventure"-style Instagram experience to increase awareness and drive intent to view the movie
The Crystal Pepsi Trail
Following the success of a limited Crystal Pepsi re-release in 2015, Pepsi wanted to offer rabidly nostalgic fans another chance to taste a coveted bottle of the short-lived 90s beverage. It would be sold in stores across the US, hitting shelves in August 2016. However, the product was released a full month earlier in Canada. We had to ensure that America...
The Logo Wall
Microsoft's Partner Conference in Australia (APC) is attended by approx. 1,000 of the 10,000+ strong partner network in Australia.We needed to find a way to show people and partners not attending APC what they were missing.
Wingstop THUMP Auction on Periscope
1) Develop a unique way for Wingstop to gain ownership on National Chicken Wing Day through entertaining, engaging, and rewarding our passionate fans. 2) Begin to develop awareness of Wingstop as an innovative brand.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held in April 2017 in NYC and streamed to the public.