9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Hospitality

Hotels, home-sharing and home rental companies as well as restaurants and other dining establishments are eligible for this award. Objectives may include gathering consumer trust, promotions and deals, loyalty programs and thought leadership in the hospitality space.

See previous winners and honorees here.

Finalists

finalist
Business Unusual
The overall objectives of the Marriott Content Studio for BUSINESS UNUSUAL were: Continuing the creation of compelling storytelling content across all platforms—film, television and digital—designed to engage, entertain and motivate the traveling audience. Firmly establishing MCS' digital and filmed entertainment storytelling model. BUSINES...
finalist
Hotel Indigo - The Color of Discovery
Hotel Indigo, the industry's first branded boutique hotel, launched the Color of Discovery campaign to grow awareness, consideration and favorability with the goal of driving occupancy. Our social and content activations would support these goals by casting Hotel Indigo as the ultimate curator of local discoveries.Our mantra? From the crossing o...
finalist
Marriott Rewards Facebook Lead Gen
Marriott Rewards' vision was simple: Acquire new members through frictionless experiences powered by tech, allowing users to seamlessly join the loyalty program without ever leaving Facebook. Create a simplified enrollment process directly within Facebook Drive a higher enrollment conversion rate by making the path to membership seamles...
finalist
audience
Marriott Rewards Facebook Messenger Bot
In September of 2016, Marriott International officially announced the acquisition of Starwood Hotels & Resorts creating the world's largest travel company. At that moment, Marriott Rewards' vision was simple: We must provide frictionless experiences powered by tech, allowing the program to easily engage with members during what was one of the mo...
finalist
Washington Park Hotel
Washington Park Hotel in Miami has been routinely selling out their rooms every night. However, their room sales were only through online travel agencies (OTA) and not through direct bookings, which meant a huge loss of profitability. In effort to boost direct booking sales, we looked to social media advertising to give the hotel that extra push.

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The 9th Annual Shorty Awards were held April 23, 2017 in NYC and streamed to the public.