THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 9th Annual Shorty Awards Best Influencer and Celebrity Multi-Platform Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a social media marketing campaign. Integrations may include takeovers, partnerships, or sponsorships, among others.

See previous winners and honorees here.

Winner

Multi-Platform Campaign
winner
Ryan Reynolds IS Deadpool
Deadpool electrified a genre, shocked Hollywood, and broke box office, Digital and Blu-ray/DVD reco…

Finalists

Multi-Platform Campaign
finalist
gold honor
audience honor
23 Ways
After waking up and logging into Facebook to uncover the horrific shooting of Philando Castile, Mic…
Multi-Platform Campaign
finalist
silver honor
The Big Thank You
Dunkin' Donuts has a long history of professional sports sponsorships, partnering with teams like t…
Multi-Platform Campaign
finalist
bronze honor
2016 MTV EMA
Every year, the MTV EMA is the world's biggest night in music and our 2016 social talent campaign s…
Multi-Platform Campaign
finalist
Central Intelligence - Lie Detector Test
Warner Brothers and Viacom Velocity teamed up to celebrate one of the biggest comedies of the summ…
Multi-Platform Campaign
finalist
NYFW Catwalk to Sidewalk Multiplatform Campaign
Capturing the energy of NYC and looks inspired by the runway, Maybelline's Catwalk to Sidewalk mult…

Nominees

Multi-Platform Campaign
Game Day Delivered (with a little help from Golden Tate)
In celebration of the biggest launch in Shipt history plus a new partnership with Meijer, a well-lo…
Multi-Platform Campaign
2016 Chegg Music 101
Chegg, the leading students-first connected learning platform, makes higher education more affordab…
Multi-Platform Campaign
2016 H1Z1 Invitational & Road to TwitchCon
H1Z1 is a single-elimination, massive online shooter that pits players against each other in an all…
Multi-Platform Campaign
A Star-Studded Affair: The Dogfluencer Steak Dinner
How do you market a dog bed? There are thousands of them already on shelves. Not to mention, it's a…
Multi-Platform Campaign
BANK OF AMERICA CASH REWARDS CREDIT CARD – ERIN AND BEN NAPIER
Bank of America customers can make everyday spending more rewarding with the BankAmericard Cash Rew…
Multi-Platform Campaign
CSR2: Ultimate Racing Challenge
A global phenomenon, CSR is one of the top, racing mobile games on the market with over 190 million…
Multi-Platform Campaign
Carnival Vista Cruise with Eh-Bee Family
Partner with the Eh Bee Family to showcase the on-ship and off-ship offerings of Carnival Vista, in…
Multi-Platform Campaign
Celebrity Cruises - #DestinationDemi Concert Experience
Celebrity Cruises strives to create one of a kind, best in class experiences for guests. In 2016 Ce…
Multi-Platform Campaign
Creating Consumer Relevancy with #MyWalgreensApp
The #MyWalgreensApp campaign was charged with communicating that the award-winning Walgreens mobile…
Multi-Platform Campaign
Desafios - Chá Digitau
Itaú Bank, the largest privately-held financial institution in Latin America, has traditionally bee…
Multi-Platform Campaign
DreamWorks Animation - Trolls Digital Marketing
Our team at DreamWorks Animation introduced the world of the Trolls to a brand-new audience using a…
Multi-Platform Campaign
Grav3yardgirl x tarte Collection
tarte cosmetics partnered with larger-than-life personality, Bunny Meyer, or 'grav3yardgirl' as she…
Multi-Platform Campaign
Hairspray Live! Influencer Spectacle
NBC Entertainment Marketing tasked Digital Media Management with creating a social influencer campa…
Multi-Platform Campaign
London Has Fallen Influencer Activation
To maximize buzz and awareness around the theatrical release of London Has Fallen among thrill-seek…
Multi-Platform Campaign
M&M’S 2016 Flavor Vote
For 75 years, M&M'S has been the People's Chocolate, and for the first time in its history, the bra…
Multi-Platform Campaign
Macy's Holiday Shorts
American Rag, a fashion brand for millennials available exclusively at Macy's, wanted to drive awar…
Multi-Platform Campaign
Major Keys
Since Get Schooled was founded in 2010, it has been part of a broader coalition that has helped to…
Multi-Platform Campaign
Reddi-wip Share The Joy
Reddi-wip's goal was to become more top-of-mind for consumers, increase usage occasions by connecti…
Multi-Platform Campaign
SquareTrade Labs Surf Tests the iPhone 7
Our iPhone surf video featuring Kai Lenny, embodies SquareTrade's creative spin on testing device d…
Multi-Platform Campaign
The Deleted: 8 Days of The Deleted
Our goal was to eventize launch and build awareness around Fullscreen's original series, The Delete…
Multi-Platform Campaign
The We Know Game Show Ep. 1 ft. DJ Khaled & Billi / Episode 2 ft. Antonio Brown, DJ Khaled, Guest
Our objective was to create an integrated campaign that differentiated Champs Sports from their com…
Multi-Platform Campaign
Viralocity
Comedy Central's VIRALOCITY is a custom short-form franchise created by our team to comment on the …
Multi-Platform Campaign
essence cosmetics: a genuine approach to influencer marketing
Wondersauce was tasked with making one of Europe's top value cosmetics brands a success in North Am…