9th Annual Shorty Awards Categories

Voting & Entries for Influencers, Brands and Organizations are now closed! Stay tuned for finalist announcements.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best LGBTQ Community Engagement

This award honors brands, organizations and institutions that use social media to effectively engage and collaborate with members of the lesbian, gay, bisexual, trans* and queer communities.
#Pride2016
#Pride2016 is a content piece that Lenovo is especially proud of. As a global company, there was much discussion as to whether the brand should have a voice in this conversation. They ultimately saw this not as a political issue but one of inclusion and wanted to put their support behind the cause.
Best LGBTQ Community Engagement - ATTN:
ATTN: is an issues-driven media company. Our mission is to deliver engaging content to a mobile-first audience. Every day we produce videos, articles, and commentary telling stories worth your attention. ATTN: believes in informing people to make a social impact. Through compelling, issue-driven content, we strive to engender greater participation in comm...
Carmilla Season 3
In September 2016, Smokebomb Entertainment/Shift2/U by Kotex teamed up once again to create Season 3 of Carmilla – a popular scripted YouTube web series based on the 19th century gothic lesbian vampire novella by Sheridan Le Fanu. Initially written as a cautionary tale warning against female sexuality, Smokebomb Entertainment/Shift2/U by Kotex set out to ...
Embrace your #DifficultPride! - GLOW, Hulu
Pride month, celebrating the LGBTQ community, culminates in New York City. "Difficult People", set in NYC and featuring an LGBTQ cast, aimed to lean into the celebration of New Yorkers, fans, and the LGBTQ community—including their difficult side!
Liberty Mutual Stands with the LGBTQ Community
The insurance category is crowded with mascots and off-beat humor. Liberty Mutual Insurance has historically taken a different approach to marketing— showing what the company does to actually stand with its customers and employees. In order to demonstrate how they stand with their customers, Liberty Mutual Insurance sought to deeply understand their custo...
Restroom For All
In early 2016, the conversation about LGBTQ rights was at a peak. North Carolina's "HB2" law or "the bathroom bill," which mandates that individuals must use public restrooms corresponding to the sex specified on their birth certificate reopened a conversation many in America thought was over.As a company that supports diversity in words and in practice, ...
Sense8: Nomi’s Gift
In the summer of 2015, Netflix premiered Sense8, a character-driven sci-fi series from the Wachowskis, of Matrix fame. The show was a hit, thanks to its tremendous production value, complex relationships and progressive LGBT storylines. During the 2016 holidays, Netflix wanted to bring Sense8 back with a special episode—a holiday treat to keep fans satiat...
Strut
Oxygen's Strut is a television show about the first all-transgender modeling agency, which is based in Los Angeles. The show chronicles the models as they negotiate their day-to-day lives and fight to break down barriers as well as take on the responsibility of representing the transgender community.Oxygen Digital partnered with GLAAD before the show bega...
The Future of Hate - Stop HB757
In February 2016, Georgia legislators passed HB 757, a bill that legalized discrimination against the LGBTQ community, and would forever damage the reputation and welcoming and tolerant environment the state of Georgia had established over the past four decades. Our objective was to encourage voters to speak up against this legislation, and tell Georgia...
The Future of Hate — Stop HB757
In February 2016, Georgia legislators passed HB 757, a bill that legalized discrimination against the LGBTQ community, and would forever damage the reputation and welcoming and tolerant environment the state of Georgia had established over the past four decades. Our objective was to encourage voters to speak up against this legislation, and tell Georgia ...
The Prancing Elites Project Season 2 | Prancify Your Profile to Promote Equality
The social media plan for The Prancing Elites Project Season 2 leaned heavily on a pro-social initiative. The Prancing Elites are a dance team made up of five African American, gay and gender non-conforming dancers based in Mobile, Alabama. They have faced tremendous amounts of rejection and discrimination in their journey to do what they love most, whic...
W Hotels x Baron Von Fancy PRIDE Snapchat Filters
Create a stand-out sociable campaign as part of W Hotels ongoing support for The Human Rights Campaign (HRC). W Hotels has always been 'out' about its support of the LGBT community and last year the brand joined forces with HRC in the fight for marriage equality. While it was successful with the Supreme Court's landmark decision, the fight for true equ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held in April 2017 in NYC and streamed to the public.