THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 9th Annual Shorty Awards Best Mobile Campaign

This award honors campaigns optimized for a mobile experience. Work may include, but is not limited to, in-stream and vertical video, augmented reality, branded mobile apps, and games.

See previous winners and honorees here.

Winner

Mobile Campaign
winner
audience honor
#InstazoomZ5 – The first zoom on Instagram by Sony Xperia.
March 2016 - Sony Mobile France wanted to recruit followers and visibility on its new Instagram acc…

Finalists

Mobile Campaign
finalist
gold honor
Commercializer
America has a problem. We consume too much. And while we all know that the U.S. is synonymous with …
Mobile Campaign
finalist
silver honor
2016 MTV EMA
Every year, the MTV EMA is the world's biggest night in music, and each year, our audience consume…
Mobile Campaign
finalist
Runtastic X Electronic Arts: Story Running - "Mirror's Edge Catalyst: A Runner's Destiny"
In June 2016, Electronic Arts launched its brand new action-adventure platform video game "Mirror's…
Mobile Campaign
finalist
“Dear Maiah” | An Interactive Advice Instagram Show
In an era of increased ever more pervasive media fragmentation and ad blocking, it's increasingly h…
Mobile Campaign
finalist
“Make My Monday” | The First Show where Fans Directed the Action Straight from their Phones
In an era of increased ever more pervasive media fragmentation and ad blocking, it's increasingly h…

Nominees

Mobile Campaign
CSR2: Ultimate Racing Challenge
A global phenomenon, CSR is one of the top, racing mobile games on the market with over 190 million…
Mobile Campaign
Making Resolutions Sweet
Break through a crowded social space to drive Truvia trial with a health-minded consumer during a k…
Mobile Campaign
Porsche "Sixteen" Social Activation
The Porsche 911 has been the quintessential dream car for over 50 years. Think back to when you we…
Mobile Campaign
Using Instagram to tell better stories for the Atlanta community
As a hub for community 90 years in the making, Ponce City Market is a pillar of diversity and commu…
Mobile Campaign
Yeter Cektigin
The project Yeter Çektiğin was created from our observations of the audience during the concert ser…