9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Physical and Digital Convergence

This category honors marketing campaigns that successfully and cleverly integrate social media platforms with physical technologies.

See previous winner and honorees here.

Finalists

finalist
#BoxOfNissans – Mother’s Day Social Media Promotion
Mother's Day is one of the most important and talked about holidays on social media each year. Knowing this, we wanted to become part of the conversation in social by bringing together fans' love of cars, with the love they have for their mothers.We had three primary objectives: 1) Strengthen Nissan's relationships with its existing social fans ...
finalist
Care Counts
Every day in America, thousands of kids miss school because they lack one simple thing: clean clothes.Kids who regularly miss school are 7 times more likely to drop out.Kids who drop out have a 40% higher unemployment rate, are 70% more likely to be on welfare, and are 8 times more likely to go to prison.As a brand, Whirlpool celebrates the valu...
finalist
I’m Feeling Lucky Experience presented by Google Store
Google might be one of the most recognizable brands in the world, but in the spring of 2016, its e-commerce division, Google Store, was still in its infancy and lacked the same awareness. So how did Google Store shatter through the 2016 South By Southwest conversation onsite and online? Ask yourself: Are you feeling lucky? Every spring, the most...
finalist
NBC News: Virtual Democracy Plaza
For the last three Presidential elections, NBC News transformed Rockefeller Center into "Democracy Plaza," an interactive, in-real-life celebration of the American electoral process. This year, NBC News extended the experience with the first-ever virtual reality experience for political coverage, "Virtual Democracy Plaza."In partnership with Alt...
finalist
The Jim Beam Apple Watch
In 2015, Jim Beam released Jim Beam Apple, a flavored line extension that quickly became the most successful line extension in Jim Beam's history, and the No. 2 innovation in the entire spirits industry during 2015. A year later, Jim Beam Apple sales continued to climb steadily, but like any new product, it still faced an awareness deficit compa...
finalist
“Beyond The Bubbles” by Perrier x Refinery29’s #29Rooms
Perrier wanted to engage with millennials to amplify Perrier through social-first content created by influential lifestyle and culture social stars, as well as drive household penetration through sampling opportunities, and create an experiential narrative anchored in Perrier's core pillars of art, culture and all things extraordinary.To achieve...

Nominees

Beautiful Science Cell Imaging Coloring Book
As the world leader in serving science, Thermo Fisher Scientific wanted to celebrate the artistry of cell imaging by hosting a Beautiful Science Cell Images Contest. Our goal was to obtain 30 submissions which we would be illustrated in a coloring book inspired by beautiful science produced in the lab.Once produced, we wanted to distribute 5,000 copies gl...
Capital One Spark Small Business House #SecretSauce Event at SXSW
Capital One Spark Business created an experience for Small Business Owners as part of its major sponsorship of the SXSW Conference. We wanted the Spark Business House to transform into a small business hub, bustling with business owners seeking education and inspiration and coming to experience our hands-on interactive stations centered around bringing th...
Don't Breathe
Don't Breathe, Sony International's psychological horror thriller, is a twisted cat and mouse game between a group of wayward teens and a blind man who is not what he appears to be when the hunters become the hunted. Written and directed by Fede Alvarez, a highly regarded up and coming filmmaker, the thriller seeks to satisfy fans in their unquenchable th...
FX at Comic-Con Twitter Augmented Reality
Don't just watch an FX show. Be part of one! At Comic-Con 2016, FX partnered with Twitter to create an interactive experience that allowed fans to experience the worlds of their favorite shows in a whole new way. Through Twitter's new and proprietary augmented reality software (the first time the technology was used in a consumer facing manner), fans crea...
Johnnie Walker - Whisky Education
Whisky education has been a proven growth driver for Johnnie Walker. However, limited reach and high costs have made traditional methods difficult to scale. VaynerMedia was challenged to create a new business model and bring this experience to more than 1 million people by summer 2017.
NBC News: Election Confessions
Tell us what you really think. What are your thoughts on the presidential candidates? How do you feel about the election and the state of our country?Throughout the 2016 campaign, NBC has asked Americans to share their innermost thoughts anonymously—in numerous formats, across many mediums—on an election that people have very strong opinions about, but ma...
Patrón Cocktail Lab — the intelligent cocktail recommendation platform
ChallengePatrón enjoys tremendous brand equity and dominates the ultra-premium tequila market — 7 out of 10 bottles sold are labeled Patrón. And yet, most people think of enjoying their tequila as a shot, bottle service, or in a top-shelf margarita.We needed to change that perception to increase growth in the U.S. and internationally as new competitors we...
TODAY: Wine Bot
Two trademarks of the lighthearted fourth hour of TODAY hosted by Kathie Lee Gifford and Hoda Kotb are Twitter hashtag battles and wine. We fused the two elements in the TODAY WineBOT. Each Wednesday, hosts Kathie Lee and Hoda debate a none-too-weighty topic (such as: should calories be listed on restaurant menus?) and invite viewers to choose sides by '...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.