9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Social Good Campaign

This category honors a brand or non-profit's excellence in running a social good campaign. Campaign objectives may include increasing awareness for a cause, inspiring action for a cause, crowd funding for a social good project and promoting philanthropic work.

Non-profits looking to submit their overall social media presence should enter Best in Non-Profit.

See previous winners and honorees here.

Nominees

Capital One’s #DefineYourDream Campaign
The #DefineYourDream campaign was born with the goal of showcasing the amazing things our customers are doing and our commitment to supporting them on their journeys. We wanted to find a way to build b...
Tillamook: “Fill the Plates”
In 2016, farmer-owned dairy cooperative, Tillamook, launched #RealFoodSunday–a social media effort to get people eating Real Food, at least 1 day a week.After a year of inspiring fans to eat Real Food,...
#CATmageddon
Most people don't spend a lot of time thinking about tobacco or its consequences, so truth is constantly trying to find a new way to tell an old story. We needed to connect smoking to something our aud...
#CushiontheFight: Mohawk Goes Pink to Support Susan G. Komen
Year after year, Mohawk Flooring supports Susan G. Komen and the fight against breast cancer via our Decorate for the Cure Program, in which Mohawk donates proceeds—between 2 cents and 15 cents per squ...
#MakeBigSmall
The Goldman Sachs 10,000 Small Businesses program (10KSB) helps small businesses create jobs and economic opportunity by providing access to education, capital and business support services. Our ...
#MoreThanMean 'Faces' Online Harassment of Women in Sports
Many U.S. women sports reporters are harassed, taunted or even threatened online just for doing their jobs in a male-dominated world. Here's a sample of tweets and online comments:-"The players should ...
#MovingGesture
The question of migration is a major societal issue. A portion of the public opinion feels indifferent to the oversimplification of the tragedies experienced by the migrants or is convinced by anxiety ...
#SneakersforGood CSR Campaign
The #SneakersforGood campaign was aimed to use the global communication platform 'Laureus World Sports Awards' and its medial impact to communicate the social aspect of the Laureus movement and to prom...
#TravelisLove by Condé Nast Traveler
#TravelisLove is a campaign launched against the "fear of the other". The initiative's objective is to reinforce what the Conde Nast Traveler brand stands for: inclusiveness, fearless discovery, and cu...
#WildForLife Campaign: Wildlife Crime Just Got Personal
The world is dealing with an unprecedented threat to wildlife; trafficking of wildlife products is driving many species to the brink of extinction. Endangered species are being illegally collected a...
#WomenLead
#WomenLead was created with the purpose to break through the stereotypes that women face and enforce recognition that there's more to a woman than just their gender. 2016 was a monumental year of oppor...
#kissandmakeup with tarte cosmetics
In today's world, cyber-bullying is all too common with 88% of students witnessing it every single day. 41% of teens, both boys and girls, have reported being victims of cyber-bulling for reasons such ...
AT&T's #Later Haters
The #LaterHaters campaign aims to increase constructive conversation about online "hating" while inspiring behavioral change. AT&T's KPIs are awareness and increased positive online sentiment.
Bayram Olsun
We wanted to make especially younger population feel responsible from the eroding bairam (religious feast) spirit and the most important part of it; remembering the elderly people and make them feel re...
Buy A Lady A Drink
750 million people around the globe lack access to clean water. This issue disproportionately affects women, who spend an aggregate of 200 million hours/day collecting the water that keeps their famili...
Care Counts
Every day in America, thousands of kids miss school because they lack one simple thing: clean clothes.Kids who regularly miss school are 7 times more likely to drop out.Kids who drop out have a 40% hig...
Change Perspective
In the past several years, mobile video has exposed a decades old problem of police violence against African Americans. Visa Rushcard, with a brand promise to always be there for its community, became ...
Citi & No Kid Hungry: Dine & Do Good
2016 marked the second year of Citi and No Kid Hungry partnership's fight to help end childhood hunger in America. As a key effort of the partnership, each year Citi encourages its cardholders to parti...
Clorox: Purely Peru 360
Many millennials don't know much about bleach, but believe it is really strong, harsh and unsafe to use. To get these younger consumers to try Clorox Bleach instead of other cleaning and laundry produ...
Don't Buy Into Puppy Mills
More than two million adorable puppies are purchased annually online and in pet stores. Almost every one of those dogs came with a dark secret: they were products of inhumane puppy mills operated by br...
Donald Eres Un Pendejo
Ilegal Mezcal is from Oaxaca, Mexico which is very political and has a long tradition of protest street art. Our Donald Eres Un Pendejo campaign is very much in with that tradition.Our goal throughout ...
Dove Self-Esteem Project: #SpeakBeautiful Squad
The Dove Self-Esteem Project is on a mission. For over 10 years, Dove has been dedicated to developing self-esteem in young girls through our world-class workshops and resources. But in order to tru...
GOODFest
The Pixel phone launch introduced the best smartphone camera to ever hit the market. GOOD created GOODFest as an experience 20-something millennials would find worth capturing, in a way that showcased ...
Georgia Center for Child Advocacy #WeStandTogether Lip Sync Challenge
The mission of The Georgia Center for Child Advocacy (GCCA) is to champion the needs of sexually and severely physically abused children through prevention, intervention, therapy and collaboration. S...
Getty Images and Jerome Jarre Summer Olympics 2016 Social Good Activation
Getty Images is the official photographer of the International Olympic Committee (IOC). Every year, over 100 people from Getty Images document the Olympic Games. Although we traditionally post our imag...
Glad to Give
The Glad Products Company believes that communities are built around human connections and giving back to those around you. They also believe that by sharing stories of what people are doing everyday t...
HPE Living Progress: Creating a Better Future for All Through Tech
Hewlett Packard Enterprise (HPE) believes Information Technology has the power to change the world and help solve the world's toughest challenges, both social and environmental. From implementing fa...
Home for the #Pawlidayz
The holidays are a crucial time for both online and brick-and-mortar retailers. Zappos saw this as an opportunity to stand-out from the noise of Black Friday and Cyber Monday. Zappos and partners wante...
Kitten Bowl IV
Introduce W25-54Kitten Bowl fans to the next installment of this special event and bring awareness to our corporate pet adoption initiative.Attract new viewers & animal/cat enthusiasts with social tact...
Letters to Gallipoli
Turkcell is a leading company in the field of communication and so it operates by the objective 'connecting people to life'. We believe that life is lived as long as there is sharing and dialog in it. ...
Listen
Viacom is home to the world's premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in over 160 countries an...
Meet the Spokespoon
How to you get busy "not-a-moment-to-spare" passersby to stop to think about hunger and homelessness on the streets of New York City? You walk around with a "bigger-than-life" symbol that compels peopl...
Muskaan by Himalaya
Himalaya Lip Care in partnership with Smile Train India initiated Muskaan – an initiative to support corrective cleft lip surgery. The objective was to create a 360-degree marketing communication plan ...
One Love Foundation’s #ThatsNotLove Campaign
The One Love Foundation, a non-profit that works to teach young people about the difference between healthy and unhealthy relationship behaviors as a way to end relationship abuse, set out to create sh...
Pine-Sol® Makers of Home
Though the dilutables category itself had been flat for several years, the category was seeing an uptick in recent quarters around scented and experiential offerings. Clorox quickly noted Mr. Clean and...
Poverty is Sexist: One Woman’s Triumph over HIV
The ONE Campaign and Seeker partnered to develop a short-form virtual reality experience designed to influence key political decision-makers to support The Global Fund, which aims to end the epidemics ...
Restroom For All
In early 2016, the conversation about LGBTQ rights was at a peak. North Carolina's "HB2" law or "the bathroom bill," which mandates that individuals must use public restrooms corresponding to the sex s...
Stand with Malala
The National Geographic Channel wanted to drive viewership for their airing of He Named Me Malala and raise awareness for the Malala Fund organization and its cause – ensuring girls around the world ha...
Supporting American Icons with Macy’s Summer Vibes
Engaging Millennials to shop at Macy's continues to be an important focus for the retailer.For the last three years, Macy's "American Icons" campaign has celebrated the people, places and things (espec...
TV Doctors of America
Our goal was to increase awareness around the importance and lifesaving power of an annual check-up. We wanted to drive as many Americans as possible to schedule check-ups with their primary care physi...
Teen Vogue’s #BLACKGIRLMAGIC Campaign with Amandla Stenberg
In celebration of Black History Month, Teen Vogue teamed up with its cover star, actress and youth activist Amandla Stenberg, to solicit original reader narratives on what being black means, their hair...
The American Cancer Society’s Taboo #Th3Fight Launch
Most people know about the Black Eyed Peas. But what most people don't know is that one of the band's members, Taboo, went through a tough time battling cancer in 2014. After privately fighting his wa...
The Prancing Elites Project Season 2 | Prancify Your Profile to Promote Equality
The social media plan for The Prancing Elites Project Season 2 leaned heavily on a pro-social initiative. The Prancing Elites are a dance team made up of five African American, gay and gender non-conf...
Travel for Good
At Travelocity we believe travel can change more than a person, it can change the world. So each year our Travel For Good program awards select voluntourists the opportunity to work with a charitable c...
Trojan Brand Condoms and MTV’s “Guide To” Series
1) Improve Millennial's condom perceptions and normalize condom usage to drive awareness of a larger public health concern- Research shows that sexually active Millennials know they're taking a risk bu...
Untasty Dishes
Dirty water is deadly. It infiltrates the lives of over 663 million people every single day and kills more people than all forms of violence – including war. But in America and much of the Western Worl...
We Are America
Love Has No Labels was created with the mission to combat bias with love. Our campaigns are designed to flood culture with diverse images of love to normalize them, and thereby reduce our implicit bias...
World Polio Day
Rotary International launched its 4th annual World Polio Day campaign with one goal in mind: to create a global day of awareness highlighting collective efforts to end polio. Rotary's campaign to eradi...
Would you stop if you saw this girl on the street? - A social experiment
UNICEF to show different treatments that society members have towards children from ordinary families and those in the streets.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.