9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Television

Television shows, series and specials are eligible for this award. This includes shows streamed on sites including Netflix, Hulu and Amazon. Objectives include promoting new shows, upcoming seasons and engaging fans and viewers.

See previous winners and honorees here.

Finalists

finalist
Ash vs Evil Dead - The Grooviest Social TV Campaign Ever
We're Ash vs Evil Dead, a TV show based on the Evil Dead movies that continues the story of loudmouth braggart Ash Williams as he battles the forces of evil. He's got a chainsaw on his arm and a double barrel shotgun that's almost as loud as he's obnoxious and simple. The man's got heart, though, and that mix is where we sit on social media. We'...
finalist
audience
Outcast Interactive Trailer: “Possession Begins”
Our client, Cinemax, wanted to further establish its reputation for quality genre programming with the premiere of their new show, Outcast, from Walking Dead creator Robert Kirkman.We were enlisted to create an experience to introduce its possession theme and generate buzz, leading to increased fan excitement and genre credibility.Smartly, Cinem...
finalist
WWE
In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversies continue across WWE's digital media platforms, which operate 24/7.Our WWE Digital and Social Media teams are comprised of a 50-person group of editors, producers, designers and photographers creating content for WWE's flagship website and App, WW...
finalist
WWE WrestleMania 32
WWE WrestleMania is the premiere annual event for World Wrestling Entertainment (WWE), bringing hundreds of thousands of the WWE Universe – our worldwide fans – to our host city to celebrate the culmination of WWE's storylines at our largest, grandest showcase of the year.WWE WrestleMania 32, held April 2, 2016, was the most attended event in WW...
finalist
Westworld’s Concierge Chatbot: Aeden
How would you interact with an A.I.? That's the question at the heart of Season 1 of HBO's Westworld. The series is a dark odyssey about the dawn of artificial consciousness and the evolution of sin in a theme park populated by lifelike robots. To introduce fans to the unique, complex world, HBO and Google partnered to create the perfect combina...

Nominees

2016 MTV EMA
Every year, the MTV EMA is the world's biggest night in music, and our multi-platform strategy strives to make it the biggest EVERYWHERE. Our 2016 digital and social campaign set out to engage our worldwide audience on the platforms they care about, integrate sponsors through unique fan-focused EMA social opportunities, and finally, make EMAs THE number ...
America’s Next Top Model (Season 23) - GLOW, VH1
In 2016, reality TV pioneer America's Next Top Model found a new home on VH1 after 22 seasons, and following a decade long run on The CW. Socially, ANTM has always been a dominant series in the space. Following a former cancellation, a new network to call home, and and all-new host + panel, the challenge for ANTM's comeback was to create a holistic social...
Animal Kingdom Season 1
Dark. Gritty. Unsettling. TNT's Animal Kingdom is unlike anything the network has ever done. Ignition was entrusted with introducing the Cody family to the world in this disturbing new series. We crafted a fluid and holistic social campaign that built the show's fan base from the ground up.
Celebrate #Mindy100 - GLOW, Hulu
This year The Mindy Project celebrated its 100th episode. Hulu, in partnership with GLOW, aimed to raise awareness and engage with die-hard fans by connecting with them around the iconically Mindy moments they love and bring the Mindy Project brand into fan-led conversations that were already happening around the show.
Cold Feet
Cold Feet was one of Britain's favourite 90s dramas. But where are they now? How has life treated them since we last saw them? And what adventures and mishaps are still to come? Previous fans have missed them and can't wait to catch up, and there's a whole new generation yet to meet and fall in love with them.What was expected of us:Drive excitement and a...
Freakish
For the "Freakish" series campaign, there were two objectives: The first was to introduce AwesomenessTV to the already established Hulu audience. The second objective was to tap into AwesomenessTV's core demographic, Gen Z, by creating premium content starring their favorite digital influencers and drive viewership on Hulu. Gen Z is defined as the demogra...
Game of Thrones
Leading into the 6th season of the epic series Game of Thrones, HBO was primed to drive anticipation for a season that was chronicling unchartered territory and surpassed George RR Martin's source material.HBO activated the massive fan-base in a variety of ways that reminded the worldwide realm that the series was back and was going to be bigger than ever...
Interactive Palm Reading with Hulu’s Shut Eye
Leading up to the premiere of Hulu's new original series, Shut Eye, we wanted to drive awareness of the season 1 show about psychics in LA and encourage streams. To achieve this and leverage excitement around the show premiere, our objective was to build a social activation that encouraged users to interact directly with the TV show on Facebook, Twitter a...
Lip Sync Battle Season 2
Increase subscribers and followers across all social platforms to drive engagement and improve overall ratings for Season 2 from Season 1.
Love Island 2016
To grow ITV2's audience with the 16- 24 audience.To give attribution back to ITV2. Make people think of ITV2 when they think of Love Island.Raise awareness of the show and make the internet talk about it.
Programa do Porchat
In 2016, Record TV, the 2nd biggest TV broadcaster in Brazil, decided to debut a new late show. All of our competitors had one already, so we had to come up with something different, something special. For our host, we chose one of the biggest names on YouTube nowadays, Fabio Porchat – a comedian that came from stand-up, switched to the TV and was the ...
Sense8: Nomi’s Gift
In the summer of 2015, Netflix premiered Sense8, a character-driven sci-fi series from the Wachowskis, of Matrix fame. The show was a hit, thanks to its tremendous production value, complex relationships and progressive LGBT storylines. During the 2016 holidays, Netflix wanted to bring Sense8 back with a special episode—a holiday treat to keep fans satiat...
WWE SmackDown Live Premiere and WWE Draft
With more than 895 episodes, WWE SmackDown has been a staple of sports-entertainment primetime television since its debut in August, 1999.The 2nd-longest-running episodic prime-time program (behind only WWE Monday Night Raw, at 1,222 episodes), WWE announced it was moving SmackDown from its USA Network Thursday timeslot to a new LIVE Tuesday night 8-10 p....

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The 9th Annual Shorty Awards were held April 23, 2017 in NYC and streamed to the public.