9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Travel and Tourism

Tourism boards and services as well as travel and transportation brands and publications will be eligible for this award. Objectives include gaining consumer trust, improving loyalty through promotions and deals and excelling in customer service.

See previous winners and honorees here.

Finalists

finalist
gold
audience
Singapore Tourism Board: Lyft of a Lifetime
In October of 2016, Singapore Airlines launched their new non-stop flight from San Francisco to Singapore, making Singapore more accessible than ever to the coming generation of world travelers. California residents could travel to the Lion City aboard the new A380 aircraft in record time and comfort.The Singapore Tourism Board challenged 1000he...
finalist
silver
I LOVE NEW YORK Catskills Fall 2016 Social Campaign
New York State has an almost endless array of attractions, experiences and unique offerings. One of the state's best kept secrets is the Catskills Region, located just two hours outside of New York City by car, and home to some of the most beautiful mountains, views and attractions in the world. In 2016, GLOW partnered with I LOVE NEW YORK, Visi...
finalist
bronze
#NotYetTrending
At Airbnb, our community of hosts is truly global, with homes everywhere—including places you may not have heard of yet. With the insight that our audience craves knowing what's new and where in the world they should explore next, we wanted to create an inclusive storytelling platform that would specifically appeal to these travelers. Not Yet Tr...
finalist
Hyatt House and Hyatt Place: You’ve Come Too Far to Settle Now
The Hyatt Place and Hyatt House brands – which are Hyatt's fastest growing brands representing more than 50 percent of Hyatt's total hotel portfolio – have been designed to recognize the needs of the modern business traveler.However, the problem is that today's business travelers have an overwhelming amount of choices when it comes to choosing a...
finalist
Visit Tampa Bay Dolphin Viral Video
In January 2016, PPK was challenged by Visit Tampa Bay to develop a marketing initiative on a limited budget that would keep Tampa Bay top of mind amongst potential visitors. Our goal was to boost awareness of Tampa Bay as a travel destination by 10%, increase effectiveness of earned and paid advertising, and attract positive media coverage a...

Nominees

Azamara Club Cruises
Azamara, unlike most cruise lines, is centered around both the journey and the destination. Azamara's overall marketing objectives were to increase brand awareness and guest engagement across all social channels, leading to an increase in qualified referrals to AzamaraClubCruises.com and, ultimately, to increase travel aboard Azamara.
Carnival Vista Effect - 360 Video with Zach King
Give consumers a one-of-a-kind tour of the all-new Carnival Vista by developing and designing a truly dynamic and innovative 360 degree ship tour highlighting all of the new and differentiated features that Carnival Vista has to offer. By teaming up with internet legend and visual effect guru, Zach King, we were able to pair innovative technology with a...
Celebrity Cruises - #DestinationDemi Concert Experience
Celebrity Cruises strives to create one of a kind, best in class experiences for guests. In 2016 Celebrity and Media Storm ideated on high impact partnerships that would not only raise brand visibility before a crucial sales season, but also act as unique guest experiences.Celebrity had just the high profile platform on December 28, 2016 when 4 Celebrity ...
Curaçao New York Influencer Campaign
The island of Curaçao in the Southern Dutch Caribbean sees the majority of its business from New York thanks to JetBlue's non-stop flights from JFK to Curaçao. In an effort to create awareness and continued interest in the island on a targeted, mass scale within the island's No. 1 core U.S. geographic market, the New York Tri-State area, the Curaçao Tour...
Hawaii VR: Let Hawaii Happen
Hawaii Tourism Authority's primary objective was to find innovative ways to let potential visitors experience and learn about the variety of activities and unique personalities of each island. Our key challenge was to create awareness about the unique experiences each Hawaiian island has to offer. Consumer insights showed us that many who have never been ...
How Visit Philly Launched A New Social Media Platform To Showcase Philadelphia In A Snap
VISIT PHILADELPHIA® is our name and our mission. As the region's official tourism marketing agency, we build Greater Philadelphia's image, drive visitation and boost the economy.Over the years, VISIT PHILADELPHIA—known to social media fans and followers as Visit Philly—has made a name for itself as a social media pioneer, leading the destination marketing...
Marriott Rewards #MRpoints
Marriott Rewards' vision was simple: Create raving brand fans through frictionless experiences powered by tech, allowing the program to recognize and reward members on Twitter in real-time. 1. Create a network of brand advocates, increasing organic word-of-mouth via social media 2. Recognize and reward members where they naturally spend their time...
Royal Jordanian's US Elections Tweet
Like any other airline brand, Royal Jordanian has been facing some negative attitudes in regards to its prices, punctuality, services, etc. Moreover, due to instability in the region, tourism in the country had decreased, affecting sales.Our aim was to enhance affinity, and increase consideration to purchase by presenting Royal Jordanian as a responsive a...
Two Bellmen Two
The overall objectives of the Marriott Content Studio that led to its second year of short film initiatives were: 1) continuing the creation of compelling storytelling content across all platforms—film, television and digital—designed to engage, entertain and motivate the traveling audience; 2) firmly establish MCS' digital and filmed entertainment storyt...
United Airlines “Team Behind the Team” Olympics Campaign
United has been a sponsor of the United States Olympic Committee for 35 years. But we're more than that. We're true partners, supporting Team USA by flying Olympians and Olympic hopefuls around the world to pursue their dreams. Day in, day out, year 'round. We are "the team behind the team" on the athletes' amazing journeys, and with the 2016 Summer Olymp...
WeAreGoFL - "Vacationauts"
The quest to explore space has inspired countless generations, and this pursuit is still alive and thriving in Florida — America's iconic launch pad to the stars. The desire to break one's earthly bonds is the foundation of WeAreGoFL's new Vacationauts campaign. WeAreGoFL, Space Florida's consumer-facing brand, is looking for the next generation of recrea...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The 9th Annual Shorty Awards were held April 23, 2017 in NYC and streamed to the public.