9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Periscope

This award honors the most effective and creative campaigns optimized for Periscope. Describe how you best used Periscope's features, how it enhanced your message and how it met or exceeded your goals and objectives.


Google Store: #HolidaysByUs
The holiday season. A time to celebrate with family and friends, reflect, and of course, give and receive. As a new kid on the retail block, Google Store aimed to make a splash to raise brand awareness and drive sales, in the most Googly of ways.Research shows that holidays around the world are filled with beloved traditions, but it's also a tim...
I’m Feeling Lucky Experience presented by Google Store
Google might be one of the most recognizable brands in the world, but in the spring of 2016, its e-commerce division, Google Store, was still in its infancy and lacked the same awareness. So how did Google Store shatter through the 2016 South By Southwest conversation onsite and online? Ask yourself: Are you feeling lucky? Every spring, the most...
US Open Live with Andy Roddick
As a US Open sponsor for over 35 years and counting, Chase aimed to provide tennis fans with the ultimate US Open experience, both on- and off-site. Partnering with Periscope and Andy Roddick, Chase offered fans the ultimate viewing experience alongside one of the best players in the history of the sport. Fans could not only feel like they were ...
Wingstop THUMP Auction on Periscope
1) Develop a unique way for Wingstop to gain ownership on National Chicken Wing Day through entertaining, engaging, and rewarding our passionate fans. 2) Begin to develop awareness of Wingstop as an innovative brand.


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.