9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Pinterest

This award honors the most effective and creative campaigns optimized for Pinterest. Describe how you best used Pinterest's features, how it enhanced your message and how it met or exceeded your goals and objectives.

See previous year winners and honorees here.


Creating a seamless user experience from social engagement to ecommerce
How to consistently and efficiently connect with unique, qualified consumers in a personalized way is a puzzle every retailer would like to solve. Pier 1 has built its premiere home furnishings on strong, personal relationships with their customers. The brand focuses on providing the decorating inspiration and guidance that helps customers creat...
Pin Pals: Reframing How Consumers Think About the Marshalls Shopping Experience
With merchandise that changes daily, no two visits to Marshalls are the same. We needed to reframe the way people think about our stores – turning the unpredictability of shopping Marshalls into an exciting experience, proving if you go in with an open mind, you never know what surprise is waiting.We needed people to think "surprise" when they t...
Pinterest for a Healthyish Generation, by Greatist
At Greatist, we're on a mission to empower healthyish millennials everywhere to figure out what works for them from a wellness perspective, because once you figure it out, you're more likely to stick with it. We're challenging traditional media (and the idea that you need to look and feel a certain way). We believe true success and confidence in...
Sunny Inspirational Graphics
To promote the 11th season of the hit comedy "It's Always Sunny in Philadelphia," FXX decided to focus on the last platform anyone would expect for this show: Pinterest. The typically aspirational world of Pinterest was the perfect platform to put through the eyes of the deranged personalities of the Sunny. The goal was to launch the show on a n...


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.