3rd Annual Shorty Social Good Awards Categories


See below for official categories. The regular entry deadline is August 29th, 2018.

From the 10th Annual Shorty Awards Best use of Facebook Video

This category honors the most creative and effective incorporation of video content on Facebook by a brand, organization or agency. This award will recognize social media campaigns that incorporate video on Facebook or videos included in a brand's overall presence on Facebook.

See previous winners and honorees here.

Finalists

finalist
"Howler Soccer Ball Phone"
In June 2017, Kovert Creative announced an equity partnership with Howler Media, a multimedia platform known for its unique point of view and highly-visual, glossy print magazine that covers global soccer from an American perspective.Kovert Creative wanted to create a piece of sharable digital content that would not only generate views and press...
finalist
Dua Lipa's New Rules Music Video, The Confidante Miami Beach part of The Unbound Collection by Hyatt
In 2017, The Unbound Collection by Hyatt brand sought a platform to build brand awareness, bringing to life, in an emotionally relevant way, the brand promise of delivering on-of-a-kind, story worthy stay experiences. Identifying the powerful connection between music, story, and experience, the hunt was on to find the right artist, narrative, an...
finalist
Knott’s Scary Farm: Where Nightmares Never End
We needed to reach people when excitement for Halloween was building, when our target was looking for inspiration and making plans with friends. Content needed to drive excitement and anticipation early on, and it needed to feel innately shareworthy so that our fans had to tell their friends about Knott's Scary Farm. Target Audience: Fear fans a...
finalist
audience
Little Casanova
The campaign aimed to raise mass awareness of the digital identification app; Yoti, (the easiest and most secure way of proving your identity online) and its ability to combat identity fraud. The objective was to create a fun and engaging video for distribution on Jungle Creations' flagship channel, VT, that captured the attention of millennial ...
finalist
The Pool Party
In 2017, drownings reached record highs across Canada. Despite numerous newscasts and reports with warnings and advice, the toll kept climbing. The Canadian Red Cross faced a challenge shared by brands the world over: how to cut through the noise of a heavily saturated media world. A world in which people were so de-sensitized to media that they...

Nominees

#LiveMore #ShareMore
The overall objective of the #LiveMore #ShareMore campaign was to make Western Union more appealing to a millennial target audience, by driving brand reappraisal through celebrating shared values such as diversity, empowerment, self-fulfilment and a borderless world while at the same time establishing Western Union as the go-to brand for modern money m...
#UA747Farewell
#UA747Farewell was an initiative to honor United's 747 aircraft on its final flight from San Francisco to Honolulu. Known as the "Queen of the Skies," the Boeing 747 is a revolutionary aircraft that had built up a considerable fan base during its career and was loved by customers and crew alike. To commemorate the retirement of United's most memorable air...
A tempestuous island of 1,000 shipwrecks
Between 500 and 1,000 shipwrecks were recorded through the years around the Magdalen Islands, a small archipelago in the middle of the Gulf of St Lawrence. The descendants of the shipwrecks' survivors are still living on the islands today. They form a secluded and resilient English-speaking community in the predominantly French-speaking Canadian province ...
America's Got Talent
The objective of America's Got Talent is to be everywhere our audience is. On TV, online, on social media--and even in one of your mother's embarrassing posts she tags you in. Season 12 was the show's highest rated season ever--and we fed that enthusiasm by making sure our audience had immediate Facebook video access to the show's surprising highlights, a...
Angie Tribeca Ice
It's not every day that the premiere date of a TV show is revealed by melting down a giant block of ice. It's more like twice in a year. For season three of the satirical comedy Angie Tribeca, TBS and Stun trolled a premium cable channel by freezing its star in a life-size block of ice and "live-streaming" the event to reveal the premiere date. We upped t...
Binging with Eggs
The American Egg Board's consumer-facing Facebook page, the Incredible Egg, hosts its own egg recipes to encourage consumers to try eating and cooking with eggs in a number of ways. While eggs are notoriously known as a breakfast food, the American Egg Board wanted to change this perception and challenge consumers to crack open eggs during different times...
COMBOnation - Wendy's T-Rex Burger
The goal of "COMBOnation" is to entertain viewers while uncovering the hidden world of secret menu items. Every day, millions of Americans eat fast food, but only a small percentage of them realize that there are meal options not listed on the menu. While reviewing food is not a new genre for digital video, Rated Red offers a unique spin. By incorporating...
Cultural Capital
Cultural Capital (Nasdaq's first original series) launched in an effort to highlight office culture at the word's most innovative companies. Our host Susie Castillo introduces you to the leaders of tomorrow as they show you around the places in which they work, play and thrive. Most importantly, you will meet the people that produce their most valuable as...
Fostering Dying Children
AJ+ is always trying to tell stories that illustrate how ordinary individuals empower their communities and people around them. Amid discussions about immigrants and Muslims in American politics, AJ+ spoke with Mohamed Bzeek, a Libyan immigrant in Los Angeles who only fosters terminally ill children.
Game Recognize Game
Our objective was simple: Leverage the presence of international soccer clubs playing in NFL stadiums as part of their International Champions Cup tour to create viral, cross-sport content that would engage a global audience of fans of both types of football.
JCPenney Back to School Scripted Shorts
Back to school shopping is the second biggest shopping season of the year. From 2016 to 2017, back to school shopping was projected to increase by 10%, but shopping at traditional retailers dropped by 26pp year over year. In order for JCPenney to break through the clutter and reclaim their position as a top contender for back to school shoppers they had t...
Kindness is so powerful
Produce original content that uses socialmedia to bridge cultural divides by telling a widerange of human stories from a wide range of socialbackgrounds and locations.
Lessons from a Holocaust Survivor
In August 2017, a man attending a far-right rally in Charlottesville deliberately drove a car into a crowd of counter-protesters, killing Heather Heyer and injuring 19 others. With self-avowed neo- Nazis marching in the streets, and the president of the United States saying there were "very fine people" on both sides, AJ+ needed a living reminder of what ...
Morning Routine
Your mornings didn't have enough stand-up. We fixed that for you. So start them with bite-sized clips from CC Stand-Up, featuring a mix of A-list comedians and up-and-comers.
Nibble: Organic Growth and CoupleThing
The Nibble team at Digital Remedy set out to overcome the notion that it was no longer possible for a brand to grow an online audience organically from the ground up, and establish a strengthening social presence by tapping into the niche interest of a specific audience.
People Are Awesome: Best Videos of the Year So Far!
On People Are Awesome, the fans power the content. Sifting through thousands of submissions per month, People are awesome carefully hand-selects videos to showcase the most amazing video creators from across the globe. In other words, we set out to showcase ordinary people doing extraordinary things. The People Are Awesome producers are tasked with highli...
RecordTV on Facebook
As one of the major Brazilian TV broadcasters, we're naturally one of the biggest video producers in the country as well. Therefore, we were already publishing a ton of videos on the platform. But one of the coolest features Facebook has broght us in 2017 was the ad break – and since we are partners here in Brazil, we were picked as one of the beta users....
Shady
In 2017 Refinery29 focused its attention to the staggering world of counterfeit beauty after Kylie's Lip Kit replicas became a trending news story. In 2015 alone the beauty industry lost $75 million dollars to counterfeit trade. Furthermore, our beauty editors were sent shocking testimonials and health hazard photos from readers. This influx of response i...
The Alienist: How Social Led to a Record Setting Premiere
Turner and Fullscreen partnered to launch TNT's largest original series of all-time, The Alienist, with a multi-platform, video-first campaign that gave the 19th century thriller a social focus exploring the madness that lies within us all.
The Marathon of Life
To use Marathon as the metaphor to communicate 6 essential qualities that one needs to possess to become a good investor; as part of the Investor Education initiative by Franklin Templeton.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The regular entry deadline for the shorty social good awards is august 29th, 2018