YouTube’s favorite Dad & Daughter duo, Jordan and Salish Matter, are globally recognized for their creative work - spanning viral challenges, adventures with friends, and heartwarming family-driven storytelling. With a unique blend of humor, talent, and authenticity, they’ve built a hyper-loyal, rapidly growing fan base and community. With nearly 50M followers across socials, Jordan is the creator behind the #2 most-watched YouTube channel in the U.S., and the #1 channel for female viewership, building a global audience of 32M subscribers and more than 11B views. The duo recently teamed up to co-found a new entrepreneurial venture: Sincerely Yours, a breakthrough skincare brand designed to inspire confidence, positivity, and self-expression.
Beyond their content, Jordan and Salish are passionate about empowering young audiences and supporting causes that uplift girls, including Girls Inc., a nonprofit organization that inspires girls to be “Strong, Smart, and Bold” through direct service and advocacy.
