‘Jordan The Stallion,’ Jenny Hoyos, Misha Brown, V Spehar, Ziad Ahmed, Shira Lazar, and companies like Liquid Death, LTK, Boobie, Smosh, NFL all have one thing in common – It’s No Fluke they found success.
Each week, we unpack the highs, lows, and untold stories of culture and creativity with top creators, brands, agencies and thought leaders.
New episodes drop every Tuesday and Thursday. Stay tuned!
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A Shorty Award winner and Real Time Academy member, Jeff Barrett works with major influencers and brands like Adobe, Experian, Oracle, FIS and more on communications and influencer strategy. He spent three years traveling to almost every state in the country writing about startup ecosystems for Inc and Entrepreneur. After years of talking for a living, he's ready to listen and amplify the voices of amazing people, stories and ideas.
Margarita Neymark is a brand executive and community builder who operates at the intersection of strategy and human behavior, connecting physical media to the evolving landscape of technology to create experiences that resonate, while benefiting local communities.
Having spent the majority of her life building communities from the ground up, Margarita is passionate about reframing soft skills and principles like inclusion, belonging, care, clarity, and compassion as the most essential skills in business. Her current work focuses on bringing more humanity into how we lead, collaborate, and show up for each other.
She is presently the Senior Director of Partnerships at Firefly (a mobility media company that supplements the incomes of rideshare and delivery drivers with digital ad displays and car wraps), The San Diego Chapter Lead of Our Third Place (an in-person and online ecosystem designed for women in media, finance, and tech to network in an approachable, accessible community of like-minded peers), and a TED Community Ambassador.
Spy Ninjas Entertainment is a creator-led media company based in Las Vegas, and is home to Spy Ninjas, the longest-running serialized narrative show on YouTube, which has 47M+ subscribers and 18B lifetime views since its launch in 2018. Founded by creators and entrepreneurs Chad Wild Clay and Vy Qwaint, the company recently announced it is investing $25M into its content pipeline and production capabilities, and aims to hire 50 new employees this year.
Shelly Soriano is President of Spy Ninjas Studios, part of the creator-led media company, Spy Ninjas Entertainment, which reaches tens of millions of fans, anchored by its eponymous flagship original family entertainment franchise. Spy Ninjas is the longest-running, serialized narrative show on YouTube.
With a career rooted in building and scaling digitally native companies, Soriano has transformed emerging brands into breakout businesses through new platforms and content formats, strategic acquisitions, and high-impact partnerships. As COO for Jubilee Media, she helped drive accelerated company growth through collaborations with top brands such as Amazon, Google, Netflix, Spotify, and McDonalds, and original premium content, including the launch of the viral internet series Surrounded.
Travis W. Keyes makes images and films that live in the spaces most people miss. Cinematic, story-driven work that celebrates connection, character, and the beauty of being seen.
From film sets to nightclubs, studios to streets, Travis has always chased moments with energy, intention, and story at their core. Based in New York City, he is a cinematic portrait photographer, filmmaker, and content creator whose work now lives under one roof: Travis W Keyes Creative, a creative house spanning photography, film and motion, live events, content creation, and brand partnerships.
A proud alumnus of NYU's Tisch School of the Arts (BFA, Photography), Travis's path began in film and television production before weaving through entrepreneurial ventures in hospitality across New York, Connecticut, and Miami. His collaborations with Sony, Adobe, NBC, AMC Networks, and Bravo reflect a reputation for imagery that balances polish with honesty and presence with restraint.
In 2024, that storytelling instinct moved into motion: Travis produced his first feature film, Bulls, released through Vertical Entertainment, and is currently in preproduction on his second, Happy Hour. He documents the honest, unfiltered road of independent filmmaking on his podcast, Just Make the F*#%ing Movie. No fake polish, no gatekeeping, just the real process.
Beyond his own work, Travis is deeply invested in the creative community. He served as New York Chair and later National President of American Photographic Artists through January 2026, advocating for photographers at every stage of their careers. He is an Adobe Ambassador, an AMD Ambassador, a Sony Alpha Camera Advocate, a Harlowe Ambassador of Light, and a member of the NAB Content Creator Council, and previously served on Adobe's Lightroom Advisory Board.
Josiah Hritsko is a leading YouTube strategist trusted by the platform’s top creators and companies, including JesserCo, CrunchLabs, Theorist Media, Home Renovision DIY, Contrarian Thinking, and Blueprint.
Over the past decade, he has shaped the ideas and thumbnails behind videos with 4 billion views. Through thousands of rigorous, data-driven A/B tests he has built a reputation around creating banger thumbnails.
Kaleigh Moore is an AI search strategist who helps B2B SaaS content teams show up in AI-generated answers. She is now researching LLM information retrieval at Harvard, she advises content teams on AI search strategy, and publishes the Context Window newsletter.
Corey Martin has spent over 25 years contributing to powerful integrated earned communications programs – connecting influencer marketing with earned media to effectively take advantage of an ever-changing media landscape. Press + media influencers as well as social + cultural influencers create a media dynamic that requires a cohesive strategy and as Managing Director of Media & Influence at Allison Worldwide, Corey focuses on bringing an evolved approach to an expanding media universe to deliver clear impact for his clients.
He has built PR and influencer strategies for a variety of brands across CPG/personal care, beauty, food & beverage, consumer health, tech, pharma and more. Corey is also a professor of influencer marketing at Montclair State University and creates content with his husband and son on their Instagram and TikTok Channel @RainbowDads with over 2M+ followers across Instagram and TikTok. RainbowDads has become a go-to voice for brands looking to connect with families through authenticity and laughter love of sports. Known for deep ties to the NFL, Buffalo Bills, and broader sports community, Corey brings both professional and personal influencer expertise to his work with a variety of clients.
Jeffrey Matisoff is CEO & Managing Partner, North America at The Brandtech Group, the world's leading Gen AI marketing company. Over more than two decades, he has helped global brands including IBM, Nestlé, and Verizon navigate major shifts in media, technology, and consumer behavior. Before joining Brandtech in 2021, he served as Global President of WPP's dedicated IBM agency, where he led an 800-person global organization spanning creative, media, technology, and analytics. Since joining Brandtech, Jeff has played a key role in the acquisition and transformation of Jellyfish and the development of the company's agentic media platform, helping marketers harness AI to drive growth, efficiency, and competitive advantage.
Seth Akkerman is a creative technologist driven by curiosity, humor, and a desire to leave things better than he found them. With a background in architecture, product design, UX, development, and motion, he thrives on cross-disciplinary collaboration and complex challenges.
Instrument's Playspace is a living archive of in-progress experiments: a home for scrappy builds, tiny tools, and interactive sketches that explore new patterns, technologies, and creative directions
Eva Nassery is a public relations professional specializing in media relations, influencer partnerships, and brand storytelling. Her passion for PR began at a young age through building online fan communities for her favorite artists and TV shows, where she developed an early understanding of audience engagement and digital culture. Today, she serves as a Senior Account Executive at APC Collective, helping brands connect with audiences through culturally relevant campaigns and strategic communications.
Kenny Gold is Edelman's Global Chief Creator Officer, leading Edelman Creator, the firm's global creator marketing offering. In this role, he is responsible for advancing Edelman's creator-first approach to communications and marketing, helping clients harness the power of creators, culture, and emerging technologies to drive business impact.
Kenny joined Edelman from Deloitte Digital, where he served as Managing Director and Head of Social and Creator. There, he built the practice from the ground up, developing a differentiated offering at the intersection of consulting, creativity, and creator-led marketing. Throughout his career, he has led transformative work for some of the world's most recognized brands, including Procter & Gamble, General Mills, and McCormick, and is widely recognized for his expertise in creator strategy, AI-enabled content systems, and integrated marketing innovation.
Prior to Deloitte Digital, Kenny led social media at Grey Group, where he architected P&G's groundbreaking #DistanceDance campaign with TikTok creator Charli D'Amelio. The campaign became one of the platform's most successful creator-led initiatives, demonstrating the power of creator partnerships to drive engagement and cultural relevance at scale.
Kenny's contributions to the industry have earned widespread recognition, including being named to the Adweek 50 in 2022 and recognized as an AEF Talent Champion in 2021. He is known for helping brands navigate the evolving creator economy and for building innovative marketing solutions that connect audiences, creators, and businesses in meaningful ways
