Jay Shetty started On Purpose in 2019 to create a safe space for meaningful conversations and workshops designed to help guests and listeners feel seen, heard and understood. Jay interviews the world’s most influential voices in entertainment, film, sports, music, and wellness, offering powerful insights and sharing never-before-heard stories. At the heart of On Purpose is Jay’s mission to help people live happier, healthier and more healed lives. From 2025–2026, our focus was on scaling that impact: finding new ways to bring Jay's message to broader audiences while preserving the authenticity, depth, and transformational value that have always been at the heart of On Purpose.
This past year marked another pivotal evolution for On Purpose. As the platform continued to scale, our strategy remained grounded in preserving the authenticity and intimacy that the show was built on, while finding new ways to bring meaningful conversations to even more people. Every episode is held to the same standard - intentional, educational, enlightening, and relatable - with the goal of helping both guests and audiences feel seen, heard, and understood.
A major focus was expanding how and where audiences could experience and interact with On Purpose. Jay embarked on his first-ever live podcast tour across North America, transforming the intimacy of the podcast into a shared, in-person experience. He interviewed guests including Jimmy Kimmel at the Greek Theatre, Common at the Chicago Theatre, Joe Jonas at Hard Rock Live in Hollywood, Florida, and Julia Fox at The Theater at Madison Square Garden, Mel Robbins at the Boch Center Wang Theatre and Gabor Maté at the Orpheum Theatre, deepening the show’s connection with its community beyond the screen.
We also evolved the way On Purpose reaches audiences digitally. We introduced trend-setting social formats designed to make meaningful ideas accessible in short-form without sacrificing their substance, launched the first-ever On Purpose digital-first magazine as a new editorial experience for storytelling, reflection, and learning, and expanded to three episodes per week, including new formats such as special episodes with Jay and Radhi and audience call-in episodes that bring Jay’s advice directly to listeners. In May of 2026, On Purpose announced a first-of-its-kind partnership with Netflix and Spotify, bringing full video episodes to both platforms in July.
Across live events, long-form video, social, editorial, and new distribution platforms, the strategy has remained consistent: protect what makes On Purpose meaningful while continually finding new ways for those conversations to reach and resonate with even more people.
Over the past year, On Purpose has reached new levels of scale and impact, surpassing 1 billion listens to date and Jay generating more than 700 million views each month across social platforms. Throughout that evolution, conversation remained the foundation. In the past year, On Purpose created space for deeply human, often never-before-heard conversations with guests including Madonna, Millie Bobby Brown, Selena Gomez and Benny Blanco, Emma Watson, Chris Hemsworth, Matthew McConaughey, Michelle Obama, Cardi B, Hayden Panettiere, Emilie Kiser and more.
In July 2026, On Purpose launched a first-of-its-kind partnership with Netflix and Spotify, bringing full video episodes to both platforms and marking an exciting evolution for podcasting as meaningful conversations find a place alongside the world’s biggest entertainment platforms. The partnership allows On Purpose to meet people wherever they are and makes it easier for new audiences around the world to discover the show.
Recent recognition includes Jay’s inclusion on TIME’s 2025 list of the 100 most influential creators and Forbes’ 2026 Highest-Paid Podcasters coverage. His broader industry recognition has also included The Hollywood Reporter’s list of the most powerful people in podcasting.
These results reflect On Purpose’s continued evolution into a global platform for meaningful conversation - one that uses its growing reach to bring conversations around mental health, relationships, personal growth, and well-being to millions of people and help audiences around the world feel seen, heard, and understood.
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