The goals we set out to achieve by creating the Spot Her: Time for TMI social video series were to:
To bring the Time for TMI series to life, we focused on turning complex and sometimes uncomfortable health topics into clear, engaging short-form content. At the heart of the series was a simple but powerful reframing: "too much information" is exactly the information people need to recognize potential signs of EC and seek care sooner. Our approach was to make the information easy to understand while still capturing attention quickly in a social feed.
We developed six videos; each focused on turning the key information into concise, digestible segments designed to fit naturally within TikTok, Reels, and Shorts.
Execution centered on authenticity. We directed Dr. Balogun to speak in a conversational way that felt natural to her so the content was honest and relatable rather than clinical. This helped build trust and made the information feel more relevant to viewers’ everyday experiences.
To differentiate from traditional health content, the series focused on showing, not just telling, translating symptom awareness into symptom recognition. Dr. Balogun appeared in peach scrubs, a purposeful, strategic branding choice inspired by the color of EC awareness, and used anatomical models, visual aids, and clear on-screen text to visually demonstrate symptoms and key facts on EC. This approach made complex concepts tangible, memorable, and engaging enough to stop the scroll.
Because the series also supported the launch of the Spot Her TikTok channel, we designed each video for discovery and engagement. We used strong opening hooks, tight pacing, and vertical-first framing to attract viewers and encourage them to continue watching the full series.
One of the main challenges was balancing the depth and nuance of medically accurate information with the fast-paced nature of short-form content without oversimplifying important health concepts or losing audience attention. To ensure the information remained responsible, clear, and engaging, the videos used simple, direct language and visual aids to reinforce key points, making complex topics easier to engage with without diminishing their importance.
This work stands out by making essential health information both accessible and compelling in a format people already use daily, helping viewers better understand their bodies and recognize when something may be wrong.
The Time for TMI series exceeded expectations by generating more than 1.6 million impressions and nearly 2 million video views across TikTok, Instagram, and YouTube, demonstrating strong audience demand for credible, expert-led education on endometrial cancer symptoms.
Across TikTok, Instagram, and YouTube the series generated a total of:
On TikTok alone, the series generated:
On Instagram, the momentum continued with:
On YouTube, the content continued to reach audiences with:
By translating complex medical information into relatable, highly visual content, the series successfully expanded awareness of EC warning signs while encouraging more open conversations about gynecologic health in spaces where these discussions rarely occur.
