UNMUTED is a three-part documentary series that exposes the global realities of gender based violence (GBV) while highlighting survivor-led solutions that are driving meaningful change. Hosted by acclaimed actresses and advocates Marie Avgeropoulos, Constance Wu, and Torrey DeVitto, the series explores child marriage, female genital mutilation/cutting (FGM/C), and acid violence through the voices of survivors reclaiming their power and the organizations working to prevent these harms. A Clinton Global Initiative Commitment to Action and Realscreen MIPTV Pick, UNMUTED was developed not only to raise awareness, but to inspire action - spotlighting innovative, community-led solutions to prevent violence against women and girls.
Picture Motion partnered with Without Exception Films to design and execute a global impact campaign that extended the series beyond the screen. The campaign addressed a critical challenge: how to engage audiences around deeply personal and often stigmatized forms of violence without reducing complex issues to messaging alone. Instead, the campaign centered survivor voices, evidence-based education, and actionable pathways for engagement.
Our goals were to increase understanding of gender-based violence, strengthen partnerships with organizations working on the frontlines of prevention and survivor support, equip educators and advocates with trusted resources, and create opportunities for meaningful dialogue through screenings, events, and community engagement. Ultimately, we seek to transform UNMUTED from a viewing experience into an enduring tool for education, advocacy, and collective action.
Picture Motion developed a comprehensive impact campaign designed to reach audiences through trusted community partners rather than traditional film marketing alone.
The campaign centered on four strategic pillars:
Strategic Partnerships
We cultivated relationships with nonprofits, advocacy organizations, educators, survivor networks, policymakers, and community leaders whose missions aligned with the themes explored in UNMUTED. These partnerships expanded the campaign's reach while ensuring conversations were locally relevant and trauma-informed.
Community Screenings & Events
We organized community screenings and marquee events that encouraged audiences to engage with the series through facilitated discussions, expert panels, and local activations.
Educational Resources
To extend the life of the series, we developed discussion guides and campaign resources that enabled educators, organizations, and facilitators to continue conversations long after screenings concluded.
Digital Engagement
Working alongside the filmmakers, partners, and campaign stakeholders, we amplified campaign messaging across digital platforms while providing audiences with meaningful opportunities to engage, learn, and take action.
Throughout the campaign, Picture Motion served as the strategic hub, coordinating partnerships, audience engagement, communications, screenings, and campaign execution while continually adapting strategies based on audience feedback and partner engagement.
Rather than relying on traditional film marketing, Picture Motion developed a survivor-centered impact campaign designed to activate trusted networks already working to prevent gender-based violence around the world.
The campaign began with deep collaboration. Seven frontline organizations, including Unchained At Last, Sahiyo, Reproductive Health Uganda, CERESAV, Equality Now, Face Forward International, and Food for Life Vrindavan, helped shape the campaign's educational framework. Their expertise informed a discussion guide grounded in survivor advocacy, global research, trauma-informed facilitation practices, and tangible action pathways. Additional resources from UNICEF, WHO, Girls Not Brides, Futures Without Violence, Acid Survivors Trust International, and Equimundo ensured audiences had access to credible, evidence-based tools beyond the series itself.
To extend engagement beyond streaming platforms, we built a global screening network that empowered local organizations, universities, advocacy groups, and community leaders to host conversations relevant to their audiences. The campaign ultimately reached participants across the United States, United Kingdom, Mexico, Pakistan, Thailand, Uganda, and virtual international communities.
Strategic partnerships served as the backbone of the campaign. We engaged more than 145 organizations through outreach and secured promotional support from 57 partners across the girls' rights, human rights, education, public policy, philanthropy, and youth leadership sectors. Partners included Girl Up, Girls Not Brides, Global Fund for Women, UNICEF affiliates, Idealist, Equality Now, Plan International, Save the Children Pakistan, and Together for Girls.
The campaign leveraged key cultural and advocacy moments to maximize relevance and visibility. Around International Day of the Girl, Idealist featured UNMUTED on a dedicated campaign page that directed audiences to screenings, educational resources, and opportunities to take action. Equimundo partnered on a virtual screening and discussion examining the role of men and boys in ending gender-based violence, helping reach new audiences through research-driven dialogue. Freedom United collaborated on a marquee screening at the Dolby Screening Room in New York City, connecting the series' exploration of child marriage to broader conversations around human rights and modern slavery.
Across all activations, survivor voices remained central. Screenings featured advocates, nonprofit leaders, experts, and survivors engaging audiences in conversations about prevention, healing, policy change, and community action. By combining storytelling, grassroots organizing, educational tools, and cross-sector partnerships, the campaign transformed UNMUTED from a documentary series into a practical resource for educators, advocates, and communities working to end gender-based violence.
Through a coordinated global impact campaign, UNMUTED successfully transformed audience awareness into meaningful engagement across a global network of advocates, educators, and community organizations.
Campaign highlights included:
The campaign's impact extended beyond attendance and reach. Seventy-eight percent of surveyed audience members reported that the series deepened their understanding of gender-based violence or introduced new perspectives on child marriage, FGM/C, acid violence, and survivor advocacy. Eighty-eight percent reported feeling inspired to take action after viewing.
Most importantly, UNMUTED became an ongoing resource for organizations working at the intersection of gender equity and human rights. Through survivor-centered storytelling, strategic partnerships, and actionable educational tools, the campaign demonstrated how documentary media can move audiences beyond awareness and help build a global community committed to preventing violence against women and girls.
