Customer research revealed that significantly fewer women were using Logitech’s high-performance MX line of professional coding tools. Rather than viewing this simply as a customer gap, Logitech asked why. The answer was not that women were choosing competing brands—it was that women remained significantly underrepresented in technology careers. According to a 2024 report from UNESCO, women hold just 22% of STEM jobs globally.
Realizing this great disparity, Logitech launched Women Who Master, a global initiative designed to help close the gender gap in STEM and create a stronger pipeline of future female innovators and leaders.
The program’s core objectives:
For 2025–2026, Logitech set a strategic objective to scale Women Who Master into China and India, two of the world’s largest technology hubs. The expansion aimed to advance gender equality, broaden access and connect more girls and women with opportunities to develop as future STEM leaders and innovators.
Ultimately, Women Who Master is designed to move girls and women from inspiration to skills to opportunity, helping create a more diverse and inclusive future for the technology industry.
To address the systemic underrepresentation of women in technology, Logitech built Women Who Master around a research-led CSR strategy. Independent research conducted with U.S. nonprofit Girls Who Code identified a critical “Belief Gap”: a psychological barrier that develops early when girls lack representation and visibility into women’s contributions in STEM. In 2025, Logitech expanded the research to China and India, using local insights to identify barriers, prioritize investments and shape its global action plan.
The strategy recognized that meaningful change requires sustained, ecosystem-level investment—not one-off philanthropy. Logitech therefore adopted a multi-year, partnership-led model, working with grassroots organizations across four continents that have the expertise, infrastructure and community trust to address barriers at the local level. Support combines funding, technology, product donations and Logitech employee and executive engagement, with regular partner reviews to track progress.
Execution focused on three interconnected priorities:
Build skills and access. Logitech supports daily computer training for 10,000 students in rural Kenya through TechLit Africa and coding immersion programs reaching 8,000+ girls annually across 70+ countries through Girls Who Code. In Switzerland, Fondation Pacte advances inclusive STEM curricula and teacher training, while Go Girl Organization provides scholarships in India.
Make female leadership visible. More than 30 brand ambassadors create content with Logitech to show diverse female STEM role models to a global audience—helping challenge perceptions about who belongs in technology.
Create pathways to opportunity. In 2026, Logitech partnered with India’s Aspire for Her to launch the Women Who Master AI Hackathon, an all-female competition targeting college women from underserved Tier 2 and 3 institutions. The initiative generated 125,000 registrations from 5,000+ colleges. Following qualification rounds, 1,712 women competed by developing AI solutions to economic challenges facing women in India, earning a Guinness World Record for the Largest All-Female AI Hackathon. Logitech executives served as mentors and judges at the finals, held at Logitech’s India headquarters, with cash prizes and internships awarded to top participants.
Logitech is also applying its commitment internally, advancing gender equity through hiring and pay-equity policies and setting a goal of 50/50 representation. In 2026, women comprise 43% of its Leadership Team and 42% of its Board, with a female CEO and CMO.
Women Who Master is helping dismantle the “Belief Gap” and build a stronger pipeline of women entering STEM. While the program’s full impact will emerge as participants enter the workforce, measurable results are already evident.
To date, Women Who Master has reached 700,000+ girls and women through skills development, mentorship and career guidance. Among Girls Who Code participants, 83% report increased confidence and see technology as a viable career path. Most significantly, 98% of Girls Who Code alumni major in STEM, compared with just 11% of women in the U.S..
Logitech addressed the access and infrastructure gap through computer education for 10,000+ students annually in rural Kenya, while advancing inclusive STEM curricula and teacher training in Switzerland.
The initiative has strengthened both impact and brand perception: following exposure to Women Who Master content, Logitech was perceived as 2X more inspiring and 8% more trustworthy.
In India, Logitech’s all-female AI Hackathon generated 125,000+ registrations from 5,000+ colleges, bringing 1,712 women together to develop AI solutions addressing economic challenges facing women. The initiative earned a Guinness World Record for the Largest All-Female AI Hackathon, while creating visibility, confidence and valuable peer and professional networks.
The company’s broader commitment to gender equity was also recognized in 2025, when Logitech was named to Newsweek’s “America’s Greatest Workplaces for Women.” Together, these results demonstrate a shift from awareness to measurable skills, confidence, access and opportunity.
