Al Jazeera Digital Newsroom is managing all social media production & publishing for Al Jazeera Arabic social media outlets, we worked hard this year to keep our audience informed, and updated with world events, our engagement metrics were focusing on interactions and using all tactics to engage with our loyal fans.
We worked very hard throughout 2021 providing timely coverage of the news through live updates and breaking down complex stories on the issues that affect the Arab audience everywhere. Never, as in this momentous year, were we so effective in meeting our objective of and powerfully giving voice for the voiceless.
Our content strategy on YouTube was focused on producing unique original content optimized for YouTube horizontal & vertical formats and tailored to covering the stories that matter most to Arab audiences.
From the start of the year, and throughout the pandemic, we tirelessly focused on creating engaging content and timely coverage of the news in an approachable, mobile-friendly format to our growing audience base of more than 9.85M followers on al Jazeera Arabic YouTube Page.
Our Strategy can be summarized into the following actions:
Our 2121 strategy has paid off. Our views soared to more than 1Billion Views and13.4 Million interactions
Here is a snapshot of how we grew on Al Jazeera YouTube in 2021:
On Al Jazeera YouTube profile, we reached a total of (1Billion views & 13.4M Video Likes, 240M Livestream views & Followers has been increased by 2.1M new followers)
The highest concurrent Livestream in Arabic News channels
