CMT Campfire Sessions, an acoustic performance show now in its 4th season, aims to authentically showcase a diverse spectrum of country artists in intimate settings as unique as their music. The digital series, vital for keeping the show top of mind when the linear version is out of season, provides an up-close, personal experience with featured artists. The objective is to continue capturing the essence of each artist's journey and musical style in a way that resonates across both digital and traditional platforms.
The strategy behind CMT Campfire Sessions is to curate a diverse lineup that caters to the varied tastes of country music fans. Each session features artists delivering acoustic renditions of originals for a full session, accompanied by a cover song as a standalone companion piece. The optimized roll-out aligns with the artist's promotional calendar, with full sessions on YouTube and Facebook, cutdowns on Instagram and TikTok, and a specially crafted 'music video' aired on CMT during daily video hours. This approach not only maximizes reach but also ensures the series stays top of mind, offering a multifaceted experience for both fans and artists alike.
CMT Campfire Sessions continues to thrive, building on the success of Season 3, which amassed over 12M views. The initial part of Season 4 has already garnered an impressive 4.6M views, showcasing the series' sustained popularity. Season 4 received media hits with coverage from notable publications like People, Whiskey Riff, and more.
