Here on Paramount Mountain, we celebrate all of our communities. Through this video, Paramount+ celebrates Hispanic Heritage Month with Thalia, who shares the impact of Latin Music. Thalia shares her love for music, where it all began, and how her Hispanic Heritage brings joy to those around her. She’s always been impacted by Mexican music specifically and decided to make a career out of it. In the words of Thalia, “If you love music, just do it”.
Thalia explains the profound effect Latin Music has had on her early life and how it has shaped her career. She lists the iconic artists that have influenced her and her work. Through the lens of Latin Music, we set out to tell the story of how Thalia became the musical artist she is, and how she inspires future generations with the music she puts out to the world. This content piece served double duty, also promoting her new series, Thalia’s Mixtape.
This collaboration video garnered 445k views and 10.3k engagements on Instagram.
