To activate the Teen Wolf fandom to support their peers through their mental health journey, we had stars and real-life best friends Colton Haynes and Holland Roden sit down to test their friendship knowledge and talk about the ways in which they support each other.
Holland and Colton guessed each other’s favorite pizza toppings, number of siblings in their family and what the other person likes to do to unwind or relieve stress. Throughout their chat and gameplay, the pair detailed their experiences with therapy and plugged mental health resources that our fans could navigate to. They were open and honest about their personal struggles and gave thoughtful tips and tricks for our fans to bring into their own lives.
The campaign garnered over 8.6M views, 955K engagements and 8.9M impressions across social with TikTok being the strongest platform for the content. Fans loved watching Holland and Colton together and praised them for being so open and vulnerable about their personal journeys with mental health.
