The objective of this project we were hired by the National Association of Theatre Owners to complete was to highlight cinema employees and how they impact their local communities.
FilmFrog conducted 6 productions around each of the subjects showing how each interacted within their company and surroundings. An edited piece of approximately 2 minutes was created for each of the 6 subjects and premiered at CinemaCon 2025 in Las Vegas. Each piece played before a studio presentation during the convention, with each subject taking the stage to introduce an exec from the corresponding studio. The National Association of Theatre Owners & CinemaCon then shared across their social channels and websites.
The client was very happy with the series, continuing it into 2025. The industry as a whole had very positive reactions to the vignettes throughout the presentations, and the client continues to share the pieces digitally.