Objective

The challenge:

Salvi Law is a widely recognized and respected law firm in Chicago, Illinois. Over the past year, the firm expressed interest in expanding their reach on social media with LinkedIn as a focused area. They have consistently emphasized the importance of establishing a strong B2B presence on LinkedIn to engage with fellow legal professionals.

Our main goals:

• Primarily the firm’s goal was to further cement their brand authority and visibility, establishing them as experts in the legal field on LinkedIn.
• Their secondary goal was to build a referral network to maximize client recoveries, expand their reach, and maintain stronger relationships with attorneys who trust them to handle complex cases as well as foster meaningful conversations.
• Lastly, the firm aimed to be thought leaders in the legal industry.

Strategy

Over the course of the year, the Consultwebs team partnered with Salvi’s marketing managers to publish a total of 21 LinkedIn newsletters. 

The team opted to strategically discuss topics that appealed to fellow attorneys–verdicts, podcast content about defeating Goliath corporations, and awards, and generally showcasing their wins and encouraging other attorneys. 

Results

898 Subscribers Total
513 New Followers
63,239 Impressions
5.9% Engagement rate for 2024 
 

Our team and client have been ecstatic with these results, as they were primarily produced with organic efforts.

Media