The Daily Show produces original social content that is often parodying or inspired by online culture. We leverage these social-first trends to create short to medium length satirical content that engages directly with digital natives.
In this digital exclusive, News Team member Desi Lydic does her own spin on a video format commonly used by beauty influencers. Despite initially appearing lighthearted, Desi twists the format to repeatedly remind the audience of Congressman Matt Gaetz’s sexual misconduct allegations. The video was shot on a greenscreen with simple imagery, truly capturing the spirit of the popular TikTok and Instagram trend while letting Desi’s message be the real focus.
The video garnered 4.7M views and nearly 400K engagements across social channels, with Instagram and TikTok unsurprisingly driving the bulk of its performance.
