The objective of Very Unbecoming was to create a bold scripted comedy that explores the complexities of female friendship, personal growth, and sexual agency. It was important that the story come across in a deeply personal and widely relatable way—one that captured the humor, chaos, and emotional depth of navigating real-life relationships during adulthood.
By following two childhood best friends—one struggling with monogamy, the other embracing it in an unconventional way—the series set out to question traditional narratives around romance and commitment. With sharp and witty dialogue, Very Unbecoming aimed to balance humor with heartfelt moments, showcasing the realistic ways our relationships – both romantic and platonic – can be so nuanced.
From a production standpoint, the objective was to elevate the landscape of scripted audio comedies – specifically, those tailored to fans of serialized comedy and female-driven narrative – proving that the medium could deliver the same level of engagement, character development, and immersive storytelling as traditional television and film.
Fresh Produce Media and Audible assembled a team of creators with a strong track record of crafting smart, female-centric storytelling. Writers and directors Emily Kron and Kate Hopkins infused the show with their signature blend of humor, honesty, and emotional depth—drawing from their own friendship to create a lived-in dynamic between the two main characters.
Esther Povitsky and Zoe Chao were cast for the main roles for their ability to balance comedic timing with genuine, heartfelt performances, while Amy Sedaris and Jackie Hoffman added layers of humor and depth to supporting roles. The chemistry between the voice actors on the show was crucial to demonstrating authenticity within the listening experience.
Upon its release, Very Unbecoming was highlighted in the global edition of The Guardian’s year end issue under their culture recommendation section. The Guardian reaches an estimated 86 million readers monthly and the podcast was also featured under The Guardian’s podcast pick of the week.
