What Should I Do With My Money? by Morgan Stanley connects individuals with financial questions to experienced financial advisors. The podcast showcases these initial conversations, providing listeners with insights and answers to their own financial queries. The goal is to demonstrate the positive impact of having an experienced financial advisor on your side during life's significant moments.
The podcast features individuals with a diverse range of backgrounds and financial situations, asking questions about topics that matter most to them, including prenups, generational wealth, homeownership, and charitable giving. This approach makes the podcast relatable and relevant to a broad audience.
Each guest is paired with a financial advisor from Morgan Stanley who provides personalized guidance and insights based on the guest's specific circumstances and goals. The conversations highlight the value of professional financial advice in navigating complex financial matters.
The podcast aims to educate listeners about various financial topics by showcasing real-life scenarios and expert advice. Listeners learn about financial planning, investing, retirement planning, estate planning, and more.
The podcast strives to increase financial literacy among our listeners by making financial topics more accessible and understandable, empowering individuals to make informed decisions about their money.
Our aim is to build trust in financial advisors by showcasing their expertise and commitment to helping clients achieve their financial goals. By highlighting the benefits of working with a financial advisor, the podcast encourages listeners to seek professional help when needed.
When this show was conceived, the idea was "Esther Perel for personal finance." We wanted to create a similar feeling of listening in on a real conversation, with a strong sense of story and characters. It was a structure that would perfectly illustrate what it is like to have an initial conversation with a financial advisor, since we were tyring to help listeners overcome the fear and concern people have when entering into this partnership.
The biggest obstacle we faced in season one was recruiting guests. Even though they would be anonymous, it was hard to convince people to come onto a brand new show and reveal their personal finances. Not to metion their worries and concerns. Season 2 was much easier, since the show had already launched and had won numerous awards. In fact, we were able to focus on a variety of individuals, of different ages and income levels, with a range of concerns. And all with distinct stories.
The way this show is unique is clear: no other financial brand in the world offers a show where real people talk with financial advisors for the first time.
Season One of the show won numerous awards and received glowing reviews from critics and listeners alike. And while traffic was exceptional, the goal for season two was to increase listenership by at least 15%. By delivering an even stronger second season - with emotional stories, compelling conversations and actionable advice - we increased listenership by a staggering 400%.
