THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Why Is the Racial Gap in Voter Turnout Growing?

Entered in Animation, Non-Profit

Objective

The Brennan Center for Justice produced "Why Is the Racial Gap in Voter Turnout Growing?" to bring awareness to our research and inform the public about the findings in the "Growing Racial Disparities in Voter Turnout, 2008-2022" report, which reveals that millions of people are being silenced in our democracy.

 

Strategy

In partnership with //kneeon studios, we created the animated, digital short explainer, “Why Is the Racial Gap in Voter Turnout Growing?”, to illustrate how the history of voter suppression and recent attacks on the Voting Rights Act have paved the way for states to enact restrictive voting laws that disproportionately affect communities of color. The digital short was produced in English and Spanish. 

The digital short ran on YouTube and across social media channels. 

 

Results

YT impressions: 580,127
Social Channels 27,000 

 

 

 

Media

Video for Why Is the Racial Gap in Voter Turnout Growing?

Entrant Company / Organization Name

Brennan Center for Justice

Links

Entry Credits