Stories from the Bunkhouse is a fan-favorite digital original series. The series features Bunkhouse Boys Ian Bohen, Denim Richards, and Jefferson White breakdown linear episodes of the show, providing key behind-the-scenes insights, all with their fun Bunkhouse twist. The objective is to give fans a place to comment and reflect on the latest episodes, all while growing the overall fandom. Due to production restrictions, this was the only series we were able to continue with for season 5B and it became even more integral to our social strategy as it was the only companion series. Since its inception in 2019, our award-winning series has brought in millions of views and significant sponsorship dollars.
Taped over two separate weekends, we were able to capture Bunkhouse content in two buckets: Gamified concepts and traditional recaps and reflection. This allowed us to capture enough content for the six in-season episodes, along with a specialty pre-premiere episode—which even aired on linear—and multiple bonus episodes. We shot with the intention of this being a longform YouTube series, but captured additional content tailored to Instagram and TikTok, also producing cutdowns of the full episodes. With this in mind, we were able to release content on a weekly basis, tying into each linear episode. Without our fans, we have nothing. And with this series we want to make sure they are getting served the high-quality content they’ve come to love and expect.
Once again, the fans loved this series generating more than 23 million cross-platform views (and counting) and comments like this: “Thank you for an amazing recap on Sunday nights show. You helped me process a very difficult episode. Love you cowboys!” We will continue to release content captured from this shoot with bonus episodes and other short-form content to maintain our always-on publishing strategy, despite being out of season.
