Every day, NBC News’ social media efforts aim to inform our cumulative audience of more than 80 million followers with strong storytelling on platforms where they actively discover and discuss what’s happening in our constantly changing world. Our strategy and execution rely on platform-native storytelling, real-time newsroom collaboration, and authentic community engagement to ensure our reporting is both understood and trusted.
As social media continues to evolve, we treat each platform as its own editorial environment. On Instagram, our presence blends breaking news, months-long investigations, and human-centered storytelling through headline cards, photo carousels, data graphics, and Reels. Swipeable explainers allow us to layer context into complex stories — from complicated legislation to international conflicts — while maintaining clarity and shareability.
On TikTok, we reach our 10-million-follower audience with concise, conversational vertical video built specifically for the platform. Our team scripts and produces original social-first explainers that help translate complicated policy debates and cultural moments into accessible clips for anyone to get caught up on the latest developments.
Our Facebook strategy pairs breaking updates, live coverage, headline graphics, and short-form videos, connecting audiences to NBCNews.com and on-air reporting. We aim to provide authoritative context during fast-moving events.
On Reddit, we participate in dozens of subreddits weekly and also seek to provide answers where audiences need them. For example, when floods devastated Kerrville, Texas, our correspondent Morgan Chesky, who happened to grow up in the area, took time to answer questions in r/Texas. We’ve also been able to source several stories this year, helping bring some of these communities directly to our readers. Our 3.5 million Reddit karma and presence in 250+ subreddits makes NBC News a leader in the industry.
More recently, we launched the NBC News Politics Broadcast Channels on Instagram and Facebook, just days before President Trump’s inauguration in January 2025. This timely move responded to the growing interest in political content across our platforms and the opportunity to create a space that delivers news with personality, speed, and clarity. In just a year, we’ve amassed over 76,000 followers between both Instagram and Facebook.
The channel is designed to feel like you’re getting a text from a friend — if that friend had a direct line to Washington, D.C. We use casual, conversational language (think “good morning 🌞” or “Eggciting news (sry) 🥚”) and simplify complex stories into digestible formats. From breaking news and in-the-moment explainers to behind-the-scenes scoops and interactive polls, our content is versatile and intentional.
Execution across all platforms is powered by deep newsroom integration. Social editors collaborate directly with correspondents and reporters to translate their stories into platform-optimized content within minutes of major developments. During breaking news and ongoing events, we deploy coordinated cross-platform coverage — including live updates, explainers, graphics, and interactive elements tailored to each platform.
We continuously refine our storytelling by analyzing data and audience feedback, adapting to new formats without compromising NBC News’ standards. The result is a dynamic, platform-native social ecosystem that expands our reach, deepens trust, and reinforces the authority that defines NBC News journalism.
Collectively, reaching tens of millions of people each day, these efforts have positioned NBC News as a leading news voice across social platforms small and large while deepening audience trust and ensuring our journalism remains accessible and authoritative wherever audiences consume news.