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From Food Network Kitchen

Entered in Instructional Video

Objective

Create viral social content featuring Food Network talent and staff to share favorite recipes, try viral trends, test kitchen-hacks and much more – all backdropped by Food Network Kitchen.

Strategy

Across 37 shoots and counting, ‘From Food Network Kitchen’ features countless tips and recipes from fan-favorite chefs including Bobby Flay, Guy Fieri, Alex Guarnaschelli, Eric Adjepong and many more. Bringing fans into Food Network Kitchen, these videos provide an insight into the day-to-day bustle of the environment as well as provide a connective tissue between series talent and social engagement. The engaging recipes and viral tips are naturally suited for social videos, but ultimately center around the iconic Food Network name, keeping fan conversation going and drawing a greater connection to linear content.

Results

From Food Network Kitchen content has garnered over 474M video views so far across 37 shoots.

Media

Entrant Company / Organization Name

Food Network

Links