As LinkedIn accelerated its evolution from a job-seeking network to a creator-driven platform, video emerged as a significant growth driver – leveraging a new “Videos” tab and a personalized “Videos For You” carousel. AARP recognized this shift and saw an opportunity to use LinkedIn’s native video tools to advance one of our core areas of focus: Combating age discrimination and promoting the value of a multigenerational workforce.
Our objective was to create content that would spark conversation, challenge stereotypes, and foster understanding across generations. We aimed to deliver a series that was not only informative but also authentic, engaging and shareable, meeting professionals where they are and encouraging dialogue in a space dedicated to career growth and networking.
This led to the concept for From the Office: Etiquette Roulette, a video series designed to explore intergenerational perspectives on workplace habits, styles, and balance. By pairing AARP employees from different generations and prompting instinctive “yes” or “no” responses and candid discussion on workplace-related questions, we sought to reveal both differences and common ground. Our goal was to highlight the value of diverse viewpoints, promote inclusivity, and demonstrate that collaboration and learning across age groups strengthens the workforce.
Through this approach, we aimed to position AARP as a thought leader on age diversity while reinforcing our commitment to empowering workers 50-plus and advocating for equitable treatment in professional environments.
To create an engaging, LinkedIn-first video series that would showcase the power of a multigenerational workforce, we focused on two key elements: casting and question design.
From the start, we decided each episode would feature two AARP employees from different generations. Limiting it to pairs allowed participants to form a genuine connection and feel comfortable responding to each other’s answers. Some pairs had worked together before, creating instant rapport and playful banter, while others were meeting for the first time, leading to episodes that captured the evolution of their connection as they discovered surprising differences and unexpected common ground.
The second critical component was crafting the right questions. We wanted prompts that were relatable yet capable of sparking debate across generations. Questions ranged from “Is it OK to turn off your camera during an online meeting?” to “Do you ever respond to emails in ALL CAPS?” and “Is it acceptable to wear ripped jeans or shorts to the office?” These seemingly simple topics often revealed contrasting perspectives and opened the door to candid – and at times humorous – conversations.
For filming, our priority was creating a comfortable, fun environment. We used private spaces throughout our office to encourage openness and provided “Yes” and “No” paddles for initial responses, adding a playful element that helped participants ease into the process. Many had never been on camera before, so fostering a safe, relaxed atmosphere was essential.
As filming progressed, we noticed something exciting: After just a few questions, participants began engaging naturally, reacting to each other’s answers with surprise, sharing anecdotes, and debating workplace norms without prompting. This organic dialogue became the heart of the series, delivering authenticity and energy that resonated with viewers.
Each episode concluded with a reflective question: “Did you learn anything from comparing answers?” These moments were often the most rewarding. Participants expressed surprise at shared values and noted how they gained new insights into workplace habits and etiquette from their colleagues. These exchanges underscored the series’ mission: breaking down stereotypes and fostering understanding across generations.
What makes Etiquette Roulette unique is its LinkedIn-first approach, its authentic representation of AARP employees both on-screen and behind the scenes, and its commitment to showcasing the benefits of age diversity in the workplace. By blending education and entertainment, we created content that is relatable, shareable, and conversation-driven, and allows us to communicate key AARP messaging in a new and engaging way.
Through honest answers and candid dialogue, the series offers viewers a glimpse into workplace culture in a way that encourages positive engagement and sparks meaningful conversations about inclusivity and the future of work. From the Office: Etiquette Roulette proves that when generations connect, workplaces thrive, and that’s a message worth sharing.
From the very first episode, it was clear that From the Office: Etiquette Roulette resonated with our audience and achieved its core goal: sparking conversation about age diversity in the workplace. The series was selected by LinkedIn’s beta video category AI model, which recommends content to relevant audiences significantly boosting organic reach and engagement. This validation reinforced that our LinkedIn-first approach was effective.
Overall, the eight-episode series has generated 3.5 million views and 32 million impressions on LinkedIn, making it our most-engaged series on the platform. Audience comments frequently include personal reactions and how they would answer the same questions, evidence that the content is driving dialogue and relatability.
Some of the comments also prove that our message of promoting the positive aspects of a multigenerational workforce is resonating. Here are two examples:
Beyond metrics, the series fostered meaningful internal impact. Participants who met for the first time during filming reported forming stronger friendships, reinforcing the positive experience of a multigenerational workforce within AARP itself.
By combining strong performance data with authentic engagement and impact, From the Office: Etiquette Roulette successfully met our objectives: Positioning AARP as a thought leader on the value of the multigenerational workforce, creating shareable content that challenges stereotypes, and encouraging conversations that matter.
