And That’s Showbiz is a Broadway-focused, digital-first media outlet designed to bring fans behind the scenes of their favorite Broadway shows. Through a slate of original social media series, we aim to create a one-of-a-kind experience within the Broadway space.
When creating Game Changers, theatre producer and marketing strategist Katharine Quinn aimed to give Broadway’s behind-the-scenes creatives a platform to speak about their work. Unlike other And That’s Showbiz series that focus on actors, Game Changers highlights the production team, including directors, choreographers, producers, designers, and even critics, who shape Broadway from the inside. The video podcast offers an insider view of the creative process, challenges, and vision behind the shows audiences love. By putting these voices front and center, Game Changers celebrates the artistry, collaboration, and cultural impact of the people who make Broadway possible.
Game Changers’ interviews have featured an impressive array of guests, including New York City Center’s Jenny Gersten, Broadway’s youngest Black director Zhailon Levingston, the viral dancing duo Cost N Mayor, and Tony and Pulitzer Award winner Michael R. Jackson. Each episode offers an intimate look at the creative process, collaboration, and the vision behind some of Broadway’s most notable productions.
Through thoughtful research, careful guest selection, and a flexible video podcast format, the team creates long-form conversations that feel authentic and unscripted. Coordinating schedules with busy Broadway creatives, managing production with a small five-person team, and building trust with publicists were key challenges the team overcame.
By centering the voices of behind-the-scenes artists, Game Changers offers a perspective rarely seen by audiences, celebrating the artistry, innovation, and the cultural impact that defines Broadway.
Our goal with Game Changers was to give Broadway’s behind-the-scenes creatives a platform to share their perspectives and highlight the artistry that often goes unseen.
The results show we achieved that. Episodes amassed 109k views on YouTube, and audience engagement is strong. Industry response was equally positive. Publicists and producers who were initially hesitant became collaborators, allowing us access to a wider range of talent. Rather than seeking out talent for Game Changers, teams now reach out to us to put guests on the show.
